There are some things that social media users value from their platforms — privacy and trust being two of the biggest. Users want to ensure that their personal details aren’t being sold to the highest bidder, the ads they’re clicking on aren’t laced with viruses, and their data isn’t going to be hacked.
This past spring, Business Insider conducted a survey of over 1,900 participants to rank the most trustworthy social media platforms. For the third year in a row, LinkedIn was voted the most trusted platform based on the six categories of digital trust: Security, Legitimacy, Community, User Experience, Shareability, and Relevance.
But why is LinkedIn the most most trusted social media platform? Here are three reasons why:
#1: Because it’s actively growing and evolving.
At its inception, LinkedIn was a place for professionals to connect — like Facebook for the working world. Since then, it has evolved to become a top contender for recruiting, marketing, and networking, as well as a key strategic element for salespeople.
According to the LinkedIn Newsroom, LinkedIn currently has 660 million members in 220 countries and regions world-wide and is actively growing. In addition to being the platform most people place their trust in for Security, Legitimacy, and Community, Entrepreneur reports it’s the only platform to surpass Instagram’s ad spend growth in recent years.
#2: Because it reaches your target audience.
In addition to standing on its own feet as a trustworthy site, LinkedIn’s various tools for advertising ensure that your team reaches their target audience with ads that are appropriately tailored.
According to Business Insider, 75 percent of people engage with an ad on a social media platform based on the digital trust category of Legitimacy, while 63 percent of people prefer digital apps that show them relevant ads. LinkedIn provides marketers with options that get their ads in front of people who are interested.
#3: Because knowledge is power.
LinkedIn offers a number of educational opportunities — from sales to talent development, this social media platform has what employers need to help build a strong team. Although different from consumer and user trust, the trust of employers and business owners is just as important.
Through LinkedIn’s regularly published guides and webinars, they’re helping businesses tailor their strategies and develop the talent they already see potential in. LinkedIn has built a reputation for providing quality professional development of employees and connecting industry leaders with potential clients and customers.
Aliya Hammond Consulting understands the importance of LinkedIn, and the best practices for building and growing an online community and presence. For the help of a professional social media manager that you can trust, and for social media training, contact the pros at Aliya Hammond Consulting today.
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