Online Marketing Essentials Modules

Module 1 focuses on attraction marketing, with valuable information on how to implement a successful attraction marketing strategy. Topics include the different types of attraction marketing content, social media storytelling, and ways to attract new leads to your business.

Module 2: Engagement Marketing

In Module 2, we will shift our attention to engagement marketing, with tips for developing an engagement marketing strategy that creates massive engagement on social media. In addition to learning how to engage your audience, this module will also cover lead magnets and landing pages, and why they are important for your business.

Module 3: Conversion Marketing

Module 3 features ten marketing strategies you can use to help increase your conversion rate. We will define conversion marketing and the customer journey, including the essential elements of customer journey mapping. We will also shine a spotlight on sales funnels, how they work, and the different stages of a sales funnel.

Module 4: Delight Marketing

Module 4 will focus on customer delight marketing, and why it is important to delight your customers to ensure their happiness long-term. We will also cover specific ways to delight your customers and exceed expectations, both before and after you’ve made the sale. After all, a happy customer is a repeat customer!

Module 5: Content Marketing

Here, we’ll discuss the difference between content marketing and content strategy, as well as how they work together. Module 5 will highlight types of content marketing, content creation research tools, and how to develop a content strategy that gets results for your business.