ALIYA HAMMOND CONSULTING
Online Marketing Essentials
The quickest way to grow your business and generate new leads and sales is through learning how to master the basic principles of online marketing.
- Are you starting a new business or having to pivot from brick and mortar to e-commerce?
- Do you want to attract new customers and convert leads into sales?
- Do you want to learn how to create engaging content that will drive traffic back to your website and build brand authority?
If so, Online Marketing Essentials is the perfect course for you!
In This Course, You Will Learn:
How to attract new leads to your business by providing value, how to solve the pain points of your audience with diverse and engaging content, and how to use storytelling to help build an emotional connection to your brand.
The value of the “Know, Like, and Trust” factor, as well as nurturing the relationship of new and existing customers after you’ve closed the sale to ensure repeat buyers and brand advocates.
How to consistently develop quality content that sparks engagement, drives traffic back to your website, and sets you up as a brand authority and trusted resource in your industry, without having to reinvent the wheel.
A basic understanding of sales funnels, how they work, and how the customer journey will help to increase your conversion rate, including lead magnets, landing pages, websites, social media platforms, email marketing, and growing your email list.
If you want ANY of the following, you can’t afford to miss this course…
Do you want to…
Do you want to…
Do you want to…
Online Marketing Essentials starts on
Wednesday, April 7th
and concludes on Wednesday, May 5th.
Starts Wednesday, April 7th
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Online Marketing Essentials Consists Of
5 Video Modules
5 highly-informative video modules on the marketing strategies and best practices every business should know.
$1,797 value
PDF Slides
5 PDF slides on the material covered within each module, including topics on attraction marketing, engagement marketing, conversion marketing, customer delight marketing, and content marketing.
$497 value
Online Quizzes
5 quizzes to review what you have learned and to test your knowledge on the skills covered in each module.
$397 value
Zoom Coaching Meetings
2 Q&A coaching sessions, live via Zoom, where you can ask Aliya questions in real time.
$797 value
Private Group
5-week access to a private group, which will be a place to ask your online marketing questions and receive support from Aliya and fellow group members.
$597 value
You will also get an additional
$194 worth
of bonus material, including:
Social Media Management Checklist
A social media management checklist to help you manage daily, weekly, monthly, and quarterly social media tasks.
$97 value
Social Media Strategy Checklist
$97 value
Online Marketing Essentials costs $997 to enroll.
Pay in full & receive an additional 1 hour bonus group coaching session.
That’s a $997 investment
(or 2 payments of $514)!
“Aliya Hammond is a consummate professional who I have known for years on both a personal and professional level. Her enthusiasm and passion for the field of social media and imparting tips, strategies and helping her clients and course attendees is exciting to experience. I highly recommend her course for anyone who is: 1) seeking to understand how social media can help expand your voice and support the growth and expansion of your business and 2) looking to benefit from coaching to help focus on the most important next steps on your marketing journey.”
Tamara Harris
Independent Business Owner
“Aliya’s training sessions in social media management and marketing have been inspiring and beneficial to me. She is very knowledgeable about trends, strategy, and execution and has great command of the technical details – an essential combination for informing and educating. Aliya is flawless in her presentation and handles questions and disruptions with ease during live sessions. The content and design of her promotions and presentation materials are top-notch."
Gwen Coveny
Marketing Technologist
“I was lucky enough to attend one of Aliya’s Social Media Workshops. The highlight of the workshop was her showing us all the tools and resources that are indispensable to social media experts. She even brought in new tools for us to touch and preview ourselves that most of us have never seen or heard! I’m so appreciative for her detailed explanations and tactile presentation; she is an engaged and passionate social media consultant. I highly recommend her!”
Affiong Inyang
ITIAT, CP, Engagement Coordinator, Women’s Business Enterprise Center East
Online Marketing Essentials Modules
Module 1 focuses on attraction marketing, with valuable information on how to implement a successful attraction marketing strategy. Topics include the different types of attraction marketing content, social media storytelling, and ways to attract new leads to your business.
Module 2: Engagement Marketing
In Module 2, we will shift our attention to engagement marketing, with tips for developing an engagement marketing strategy that creates massive engagement on social media. In addition to learning how to engage your audience, this module will also cover lead magnets and landing pages, and why they are important for your business.
Module 3: Conversion Marketing
Module 3 features ten marketing strategies you can use to help increase your conversion rate. We will define conversion marketing and the customer journey, including the essential elements of customer journey mapping. We will also shine a spotlight on sales funnels, how they work, and the different stages of a sales funnel.
Module 4: Delight Marketing
Module 4 will focus on customer delight marketing, and why it is important to delight your customers to ensure their happiness long-term. We will also cover specific ways to delight your customers and exceed expectations, both before and after you’ve made the sale. After all, a happy customer is a repeat customer!
Module 5: Content Marketing
Here, we’ll discuss the difference between content marketing and content strategy, as well as how they work together. Module 5 will highlight types of content marketing, content creation research tools, and how to develop a content strategy that gets results for your business.
“I attended a Digital & Social Media Marketing training instructed by Aliya. It was one of the most enjoyable seminars I have attended on the topic. Aliya is extremely knowledgeable and savvy when it comes to social media marketing. She served as a wealth of information during and after our session. The examples and tools she provided were extremely valuable and provided me with return on investment as I use them daily. I highly recommend attending one of her seminars. You will walk away feeling enlightened and empowered.”
Kalena Wheeler
Director of Administration at YMCA of Greater Brandywine
“As a marketer, I strongly recommend Aliya Hammond. Including social media in marketing plans has become critical to a consumer marketing plan. I signed up for a personal social media training course with Aliya and now I can work more effectively with media buying and social listening companies. I personally use social media, but by working with Aliya I have a better understanding of how to use this communication platform much more effectively."
Gail Boyden
Immuno-Oncology, Consumer Promotion Lead at AstraZeneca
“I recently signed up for an immersive course in social media marketing (extremely pertinent to my current responsibilities), and I consider myself very fortunate to have chosen a class taught by Aliya Hammond. In just two workdays, I left her class not only with a long list of new resources but also with validation of what I am already doing. Despite the technical nature of the topics, Aliya made everything clear, teaching in a concise manner.”
Pat Rocchi
Stand-up comic, emcee and keynote speaker. Author. Lifelong communicator.
That’s a $997 investment
(or 2 payments of $514)!
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