Running a small business requires managing multiple responsibilities at once. From tracking leads and responding to customers to following up on sales opportunities, many business owners find themselves juggling important tasks across spreadsheets, emails, notebooks, and disconnected tools. As...
Running a small business often means wearing multiple hats. One moment you’re responding to customer inquiries; the next you’re following up with leads, managing invoices, or planning marketing campaigns. As your business grows, keeping track of every customer interaction manually can quickly...
In 2026, Philadelphia will host two monumental events that promise to reshape the city's business landscape: the 250th anniversary of the United States and the FIFA World Cup. As the birthplace of American democracy and one of only a few U.S. cities selected to host FIFA matches, Philadelphia is...
A cookie-cutter social media strategy will only get you so far! According to Sprout Social, “consumers, employees, and investors want to hear what executives have to say—and for brands, the value is undeniable.” As an executive, your experience, knowledge, and unique voice not only give you a...
When it comes to online marketing, you get what you pay for! In our recent blog, 4 Ways Social Media Can Elevate Your Brand and Business Results, we stated that “establishing a strong and strategic online presence takes time, advanced tools, and a hefty dose of expert knowledge.” As an...
Social media has the incredible power to take your brand and bottom line to the next level — when utilized smartly and correctly. But it won’t happen overnight. Establishing a strong and strategic online presence takes time, advanced tools, and a hefty dose of expert knowledge. Therefore, working...
Technology is rapidly advancing and influencing our day-to-day lives and, in today’s highly-competitive market, social media is no longer an option. It may be tempting to DIY your marketing efforts — but should you? Whether you are an entrepreneur, executive, or work in the nonprofit sector, here...
Like Aliya Hammond Consulting, HR ReDefined is a certified minority-owned and woman-owned business. Tracy Dunbar, Founder and Lead Consultant of HR ReDefined, worked with Aliya Hammond as a Social Media Coaching for Executives client. Social Media Coaching for Executives is a service offered by...
We are pleased to announce that Aliya Hammond, President and CEO of Aliya Hammond Consulting, was chosen as the WBEC-East Champion Award recipient for 2023! Aliya was presented with this incredible award at the 39th Annual Minority Enterprise Development (MED) Week kick-off event at the National...