Social Media Blog
Aliya Hammond | Social Media Strategist
Why Small Businesses Are Choosing Bigin by Zoho CRM to Simplify Sales and Customer Management
Running a small business requires managing multiple responsibilities at once. From tracking leads and responding to customers to following up on sales opportunities, many business owners find...
5 Ways A CRM System Helps Small Businesses Save Time and Increase Sales
Running a small business often means wearing multiple hats. One moment you’re responding to customer inquiries; the next you’re following up with leads, managing invoices, or planning marketing...
AI Overwhelm: How to Choose the Right Tools for Your Business
If you’re a small business owner, you’ve probably felt the pressure to adopt AI tools. But where do you even start? One search for “AI tools for small business” can lead you down a rabbit hole of...
The Art of Prompting: How Small Business Owners Can Get Better Results from AI
AI tools for small business owners are only as powerful as the instructions they receive. Many entrepreneurs try AI once, get mediocre results, and assume the tool “doesn’t work.” In reality, the...
5 Game-Changing AI Tools Every Small Business Owner Should Be Using in 2026
In this rapidly changing e-commerce space, AI tools for small business owners are essential. Today, artificial intelligence is transforming how small businesses operate, market, and grow. From...
AI for Small Business Owners: What It Is, What It Isn’t, and Why It Matters
Artificial intelligence (AI) is everywhere, from advertisements and email drafts to customer service chatbots and data insights. For many small business owners, AI feels both exciting and...
Double Opportunity: How the 250th Celebration and FIFA World Cup Are Opening Doors for Service-Based Businesses in Philadelphia
In 2026, Philadelphia will host two monumental events that promise to reshape the city's business landscape: the 250th anniversary of the United States and the FIFA World Cup. As the birthplace of...
3 Ways Your Executive Social Media Presence Fuels Growth
A cookie-cutter social media strategy will only get you so far! According to Sprout Social, “consumers, employees, and investors want to hear what executives have to say—and for brands, the value is...
Founding a Website for the Free Library of Philadelphia Foundation
The Free Library of Philadelphia Foundation supports the Free Library of Philadelphia as a center for learning and opportunity in every neighborhood for every Philadelphian and beyond, playing a...
Harnessing Our Expertise to Build an Empowering Website
Committed to “empowering utilities and people,” Empower Construction employs an innovative and diverse team of professionals. This Pennsylvania power utility construction company understands “ the...
Constructing a Website With Both Style and Substance
Jewell Antoine is “a first-generation entrepreneur with over 24 years of design and construction experience.” She is also the Founder of Antoine Johnson Construction, a construction management firm...
3 Reasons Why You Should Not DIY Your Professional Brand
When it comes to online marketing, you get what you pay for! In our recent blog, 4 Ways Social Media Can Elevate Your Brand and Business Results, we stated that “establishing a strong and strategic...
4 Ways Social Media Can Elevate Your Brand and Business Results
Social media has the incredible power to take your brand and bottom line to the next level — when utilized smartly and correctly. But it won’t happen overnight. Establishing a strong and strategic...
3 Compelling Reasons Why Outsourcing Social Media Marketing is Essential for Businesses
Technology is rapidly advancing and influencing our day-to-day lives and, in today’s highly-competitive market, social media is no longer an option. It may be tempting to DIY your marketing efforts...
Case Study: HR ReDefined & Social Media Coaching for Executives
Like Aliya Hammond Consulting, HR ReDefined is a certified minority-owned and woman-owned business. Tracy Dunbar, Founder and Lead Consultant of HR ReDefined, worked with Aliya Hammond as a Social...
3 Reasons Why Keywords are Key in Your Blogs
Earlier this month, we talked about the importance of adding links to your blogs, and today, we would like to take a moment to mention another crucial component of social media marketing—keywords....
The Importance of Adding Links to Your Blogs
You have probably heard us say that blogging is number #1 for business. After all, this key piece of online marketing serves a unique purpose. Rather than the “hard sell,” a blog provides an...
Stop Doing These 3 Things On Instagram
It's 2023 (almost 2024), and Instagram is currently the most-downloaded app in the world. Since its release 13 years ago, this social media platform has grown to an incredible 1.386 billion daily...
Building Brand Loyalty with a Professional Web Design
Aliya Hammond Consulting is an award-winning social media marketing, training, and management firm headquartered in the greater Philadelphia area. This certified minority- and women-owned business...
Aliya Hammond Honored with WBEC-East Champion Award
We are pleased to announce that Aliya Hammond, President and CEO of Aliya Hammond Consulting, was chosen as the WBEC-East Champion Award recipient for 2023! Aliya was presented with this incredible...
The Most Asked Pinterest Questions
In our recent blog titled, “LinkedIn Changes & How to Grow a Powerful and Engaged Network,” we invited you to join Aliya Hammond, social media strategist, coach, and speaker, for a virtual...