Social media has become an integral part of digital marketing for business. In the past decade, we’ve seen the continued blurring of social media into other areas of digital brand management — from SEO to email marketing. The success of these digital marketing strategies improves with the...
With each new year comes new opportunities to build your brand in the new year. Branding can be a confusing part of marketing. What is it? Is it just a jingle or catchy slogan? Is it something only corporate companies can do? Branding is more than those two things — it’s building trust and loyalty...
Everyone knows Facebook has well established itself as the largest Social Media platform to date. With at least 2 billion potential customers, you would be foolish as a business owner to not cash in on this valuable marketing tool. But why stop there? Instagram has been steadily growing in...
Social media is a unique marketing tool that has its pros and cons. Pros: you can easily promote your business. Cons: the algorithms of each social media platform can make it a challenge to reach your audience. However, hope is not lost. With a few tweaks to your networks, you can be marketing...
Facebook. Twitter. Instagram. Snapchat. Flickr. LinkedIn. Pinterest. Google+. YouTube. Vimeo. The list goes on and on when it comes to social media platforms. How do you stay organized when the list continues to grow, let alone keep a corporate or personal brand? There are many options for...
Even though new social media companies seem to be popping up constantly, Facebook remains the leading platform. With 2.8 billion (yes, billion) monthly users, according to Facebook’s most recent statistics, the platform provides the perfect base for your audience — especially when utilizing...
It’s your business, so who could market it better than you? It can be hard to let the reins go on social media — after all, you can work Facebook, Twitter, and the other platforms well enough. But when it comes to social media, you might be better off outsourcing. Social media marketers can make...
Whether you’re a new entrepreneur or a veteran business owner, one of the most common marketing campaigns includes social media. But for many, it may seem like an inconvenience — after all, there are only so many hours in a day. However, with 2.8 billion people using social media at the end of...