October 4th marked the longest stretch of downtime for Facebook since 2008 β six hours, to be exact. This outage not only affected 3.5 billion Facebook users worldwide, but also Facebook-owned social media platforms WhatsApp and Instagram, as well. After reconnecting, a public apology was made to...
At the start of the coronavirus (COVID-19) pandemic, social media platforms like Facebook were forced to evolve and find new ways to keep us connected. Even now, as we head into reopening phases in the United States, it has become apparent that these changes, such as Facebook Messenger Rooms and...
Recently, we have been discussing the many ways Facebook has updated their platforms to help users stay connected while physically distancing. Last week, we introduced Messenger Rooms, Facebookβs response to the recent boom in video calling.Β This week, our focus shifts to another fantastic update...
As the world has changed, so has the way we communicate. Recently, Facebook has updated their platforms to help users stay connected, including Facebook Messenger Rooms, Live With Friends, and AI 360-degree backgrounds and mood lighting. Over the next three weeks, this series will explore how each...
Due to the coronavirus (COVID-19) pandemic, many small businesses are facing huge challenges. With that said,Β social media marketing has become more essential than ever, with platforms like Facebook and Instagram serving as an online βMain Street.β In response, these popular social sites have...
Often, we talk about the quality of the content you put out on social media as a driving factor for engagement. However, timing also plays a key part in getting content in front of current or prospective clients and customers. Timing is two parts: the day of the week and the time of the day. These...
A new year and new decade means new opportunities. This year, make your New Yearβs resolution to enhance your digital presence and build trust with your audience. Digital trust is a measurement of confidence audiences have in your company or organization, and is a key component to your overall...
Facebook might have been one of the first social media platforms, but headed into 2020, itβs still the dominating marketing tool. With nearly 2.5 billion users worldwide, Facebook crosses multiple demographics, making it a go-to tool for marketers to reach a diversified audience. In the 2019...
When social media first came into our lives, most people thought it was a fad that would come and go. Well, that was decades ago β and now millions of users check into their social media accounts daily. In fact, in 2018, internet users spent 136 minutes per day on social media. That includes...