Social media surveys estimate marketers need to spend at least 10 hours a week working on their platforms. But where should you spend those hours? You don’t want to waste time on social networking sites that won’t carry the message to your audience. When getting started, you need to ask yourself...
Hashtags can be quite the mystery when you first start using social media for business. What is a hashtag? How does it work? Is it worth spending the time doing? What are the benefits? With 2.8 billion people using social media at the end of 2016 (according to Hootsuite’s Global Overview), it can...
Social media has become an integral part of digital marketing for business. In the past decade, we’ve seen the continued blurring of social media into other areas of digital brand management — from SEO to email marketing. The success of these digital marketing strategies improves with the...
Everyone knows Facebook has well established itself as the largest Social Media platform to date. With at least 2 billion potential customers, you would be foolish as a business owner to not cash in on this valuable marketing tool. But why stop there? Instagram has been steadily growing in...
Even though new social media companies seem to be popping up constantly, Facebook remains the leading platform. With 2.8 billion (yes, billion) monthly users, according to Facebook’s most recent statistics, the platform provides the perfect base for your audience — especially when utilizing...