While hashtags can often be seen as confusing or unimportant, they are actually key elements to sharing your content and tracking the use of your brand β and the hashtags associated with it. Hashtags work as searchable keywords that enable others to locate (or even stumble upon) your public...
Hashtags can be quite the mystery when you first start using social media for business. What is a hashtag? How does it work? Is it worth spending the time doing? Β What are the benefits? With 2.8 billion people using social media at the end of 2016 (according to Hootsuiteβs Global Overview), it can...
Social media is a unique marketing tool that has its pros and cons. Pros: you can easily promote your business. Cons: the algorithms of each social media platform can make it a challenge to reach your audience. However, hope is not lost. With a few tweaks to your networks, you can be marketing...