Earlier this month, we talked about the importance of adding links to your blogs, and today, we would like to take a moment to mention another crucial component of social media marketingβkeywords. You may have heard of them and you probably even use them everyday, when you open your phone or...
You have probably heard us say that blogging is number #1 for business. After all, this key piece of online marketing serves a unique purpose. Rather than the βhard sell,β a blog provides an opportunity for the public to get to know you and your brand better, with a personal voice that builds...
To develop a successful online marketing strategy, identifying and creating content pillars is essential. Having a set of topics or themes to pull from helps to establish a cohesive social media presence anchored by quality content that is right on brand. It also allows you to save time with...
Starting a blog is a big step for any business, but it is well worth the time and effort. There are many reasons why a business should have a blog, from positioning yourself as a brand authority, to increasing traffic on your website and social media platforms. Blogging also affords an opportunity...
Now that you know why blogging for business is #1 and have discovered the elements that must come together to make a blog successful, letβs go over some of the more common mistakes made when starting a blog β plus tips to avoid them! Mistake #1: Not Aligning Your Blog With Your Brand Identity...
If you read our recent post, Why Blogging For Business is #1, you surely have your mind set on starting a blog in the near future, if you havenβt done so already. The original and greatest form of content marketing, blogging increases traffic to your website and social media platforms. It helps to...
When it comes to online marketing, many businesses assume posting on social media platforms is of the utmost importance. Sure, this vital task is way up there, but you may be surprised to learn starting a blog is even more important. In fact, it is the original and greatest form of content...
As the online marketing landscape continues to grow, ways to attract and maintain your audience through a comprehensive social media strategy have become increasingly essential. This includes setting up a blog page. Unlike other forms of online marketing, a blog doesn't go in for the hard sell....
Blogging might seem like an extra chore when running your business, but this type of advertising can be a key component of your marketing plan. Recent statistics show 61 percent of online consumers in the US have made purchases based on a blog recommendation, and companies who blog receive 97...