Earlier this month, we talked about the importance of adding links to your blogs, and today, we would like to take a moment to mention another crucial component of social media marketingβkeywords. You may have heard of them and you probably even use them everyday, when you open your phone or...
You have probably heard us say that blogging is number #1 for business. After all, this key piece of online marketing serves a unique purpose. Rather than the βhard sell,β a blog provides an opportunity for the public to get to know you and your brand better, with a personal voice that builds...
To develop a successful online marketing strategy, identifying and creating content pillars is essential. Having a set of topics or themes to pull from helps to establish a cohesive social media presence anchored by quality content that is right on brand. It also allows you to save time with...
Like the other time-saving tips covered in our blog this month, repurposing content is an easy way to expand your reach with less effort. But what exactly does it entail? Read on to find out more about repurposing content (and why you should do it), as we tackle these three questions: 1. What is...
Managing your own social media presence can be time consuming, but it doesnβt have to be. In fact, there are several smart ways to streamline the process. Take content pillars, for example. As discussed in our last blog, identifying content pillars is like filling buckets with themes and topics...
When it comes to social media, itβs all about content. Without it, building a recognizable brand and getting customers to know, like and trust your business will be almost impossible in todayβs market. Establishing an active online presence on sites that target your specific demographic is key,...
A strategic use of social media is vital for any business, and this definitely must include content marketing. But what exactly is content marketing, and why is it an important part of a sound social media strategyΒ β and the history of marketing in general? According to Marketo, βcontent...
With over one billion active monthly users, Instagram is an essential social media marketing platform for both large and small businesses. But itβs not enough to simply create an Instagram business page. You also need to know how to market on Instagram and grow Instagram followers. After all, what...
From driving traffic to your website to building expertise, blogs are a perfect way to promote your business. Business blogging can be a great tool to drive online traffic through βorganicβ avenues β or non-paid Internet placement (think Google search results). Blogging can be a great tool to...