Social media has the incredible power to take your brand and bottom line to the next level β when utilized smartly and correctly. But it wonβt happen overnight. Establishing a strong and strategic online presence takes time, advanced tools, and a hefty dose of expert knowledge. Therefore, working...
Social Media Marketing
Aliya Hammond | Social Media StrategistHow To Successfully Support Your Marketing Team
Social media managers have a difficult job, involving tight deadlines, strategic planning, and extreme multitasking. Whether your marketing team is in-house or outsourced, it takes a collaborative effort to effectively get the job done.Β If you want a super online marketing strategy that gets...
SCORE, Social Media Trainer Help Guide Entrepreneurs
Aliya Hammond has learned to adapt to the challenges of being an entrepreneur. In 2008, she was set to launch her interior design business, but against the backdrop of an economic crash, instead switched gears to virtual assisting. Thatβs where she found her career calling: Social media management...
Social Media Terms, Acronyms And Slang Decoded
Have you ever come across a social media term when developing your online marketing plan and were unsure of its meaning? What about all those acronyms and slang words you see on social media posts? Sometimes, FOMO (Fear Of Missing Out) can lead to social media anxiety, but we are HTH (Here To...
A Social Media Success Story
Over the years, weβve helped develop websites and social media strategies for a wide variety of wonderful clients, from large and small businesses to local and national non-profit organizations, and weβve seen many success stories along the way. Today, we want to share with you one such story that...
What Is The New Clubhouse App?
If you havenβt heard of Clubhouse yet, you soon will! There has been a lot of buzz lately surrounding this latest app to hit the social media scene, and itβs easy to see why. Donβt get left out in the cold. Read on to learn all about the new Clubhouse App and why you should take notice as a...
What Is Instagram Reels And Why You Should Include It In Your Marketing Strategy
In an effort to continually grow their platform offerings, Instagram recently launched the addition of βReelsβ to their global markets, including the United States. The new content feature allows social media users to record and edit 15-second, multi-clip videos with audio, transitions, and much...
How To Organically Grow Your Instagram Audience
After nearly a decade, Instagram continues to be a leading social media platform. In fact, Instagram has one billion monthly active users, it is the second most engaged social media network, following behind Facebook, and the average time spent on Instagram is 53 minutes per day. So, what does...
How To Revamp Your Facebook Marketing Strategy In 2020
Facebook might have been one of the first social media platforms, but headed into 2020, itβs still the dominating marketing tool. With nearly 2.5 billion users worldwide, Facebook crosses multiple demographics, making it a go-to tool for marketers to reach a diversified audience. In the 2019...