Last week in our blog, we told you all about Clubhouse, a buzzy new app that is making major waves on the social media scene. Trending with celebrities and industry leaders alike, this interactive marketing tool has the potential to reshape the online landscape and establish even the small...
Like Fraulein Maria and the von Trapp children in the 1965 movie musical, βThe Sound of Music,β we love raindrops on roses and whiskers on kittens. Sadly, we also know these things wonβt exactly help you with your social media strategy in the year to come. Thatβs why the team at Aliya Hammond...
Establishing a strong, strategic, and active online presence takes knowledge and commitment. Learning and understanding the skills and tools needed to be successful is essential, whether you are a social media manager or a business owner who understands the benefits of investing in training for...
If you use social media in any capacity, youβve probably encountered a post where an influencer or trusted resource is describing how theyβre using a brandβs services or products; which means that youβve been introduced to attraction marketing. As fully defined by HubSpot, βAttraction marketing is...
Updated September 2020 Social media has become an integral part of digital marketing for business. In the past decade, weβve seen the continued blurring of social media into other areas of digital brand management β from SEO and blogging, to email advertising and website design. The success of...
In an effort to continually grow their platform offerings, Instagram recently launched the addition of βReelsβ to their global markets, including the United States. The new content feature allows social media users to record and edit 15-second, multi-clip videos with audio, transitions, and much...
At the start of the coronavirus (COVID-19) pandemic, social media platforms like Facebook were forced to evolve and find new ways to keep us connected. Even now, as we head into reopening phases in the United States, it has become apparent that these changes, such as Facebook Messenger Rooms and...
Recently, we have been discussing the many ways Facebook has updated their platforms to help users stay connected while physically distancing. Last week, we introduced Messenger Rooms, Facebookβs response to the recent boom in video calling.Β This week, our focus shifts to another fantastic update...
As the world has changed, so has the way we communicate. Recently, Facebook has updated their platforms to help users stay connected, including Facebook Messenger Rooms, Live With Friends, and AI 360-degree backgrounds and mood lighting. Over the next three weeks, this series will explore how each...