Developing and managing a successful digital marketing strategy requires skills and in-depth knowledge. Social media coaching can help through extensive, ongoing, hands-on instruction. Coaching, like the training sessions offered at Aliya Hammond Consulting, provides valuable information on...
Recently, we’ve spent a lot of time discussing a new app called Clubhouse, including the inside scoop on getting started, as well as how to best utilize this interactive marketing platform for your business. According to Mashable, Clubhouse describes itself as “a new type of social product based...
Last week in our blog, we told you all about Clubhouse, a buzzy new app that is making major waves on the social media scene. Trending with celebrities and industry leaders alike, this interactive marketing tool has the potential to reshape the online landscape and establish even the small...
Like Fraulein Maria and the von Trapp children in the 1965 movie musical, “The Sound of Music,” we love raindrops on roses and whiskers on kittens. Sadly, we also know these things won’t exactly help you with your social media strategy in the year to come. That’s why the team at Aliya Hammond...
Establishing a strong, strategic, and active online presence takes knowledge and commitment. Learning and understanding the skills and tools needed to be successful is essential, whether you are a social media manager or a business owner who understands the benefits of investing in training for...
If you use social media in any capacity, you’ve probably encountered a post where an influencer or trusted resource is describing how they’re using a brand’s services or products; which means that you’ve been introduced to attraction marketing. As fully defined by HubSpot, “Attraction marketing is...
Updated September 2020 Social media has become an integral part of digital marketing for business. In the past decade, we’ve seen the continued blurring of social media into other areas of digital brand management — from SEO and blogging, to email advertising and website design. The success of...
In an effort to continually grow their platform offerings, Instagram recently launched the addition of “Reels” to their global markets, including the United States. The new content feature allows social media users to record and edit 15-second, multi-clip videos with audio, transitions, and much...
At the start of the coronavirus (COVID-19) pandemic, social media platforms like Facebook were forced to evolve and find new ways to keep us connected. Even now, as we head into reopening phases in the United States, it has become apparent that these changes, such as Facebook Messenger Rooms and...