In 2026, Philadelphia will host two monumental events that promise to reshape the city's business landscape: the 250th anniversary of the United States and the FIFA World Cup. As the birthplace of American democracy and one of only a few U.S. cities selected to host FIFA matches, Philadelphia is...
Technology is rapidly advancing and influencing our day-to-day lives and, in today’s highly-competitive market, social media is no longer an option. It may be tempting to DIY your marketing efforts — but should you? Whether you are an entrepreneur, executive, or work in the nonprofit sector, here...
In a recent blog titled, Why Video Is Important for Social Media Management, we provided some rather eye-opening stats that prove video is the most powerful and fastest-growing segment of digital advertising today. You can read all about it here! If you want to generate leads, increase your ROI,...
It’s a new year, which means it may be time to update your social media marketing strategy. The advent of TikTok and Instagram’s recent shift to video content has revolutionized online marketing, and this has become increasingly difficult for businesses to ignore. Short-form videos help to reach a...
Over the years, we’ve helped develop websites and social media strategies for a wide variety of wonderful clients, from large and small businesses to local and national non-profit organizations, and we’ve seen many success stories along the way. Today, we want to share with you one such story that...
Coronavirus has hit, unemployment is up, and you're wondering how your small business is going to make it through this economic downturn. It seems counterintuitive at this point to hire a social media manager, but it’s something that you should be considering. Stay-at-home orders in most of the...
As we discussed last week in Part 1 of this series, keeping up with social media is essential for any successful business. And while finding the right platform for your social media management needs can make all the difference, there are several social media management tools out there to choose...
The realm of social media is constantly expanding into new territory, and at a rapid pace. With that said, businesses need to keep up to be successful. Selecting the right platform for your social media management needs can make all the difference in staying organized, building your brand, and...
While it’s important to post on social media, it is equally important to know what is being said about your business. Social media listening tools allow you to identify and assess what people are posting on social media about your business, gaining key insight into how your brand is perceived....