After nearly a decade, Instagram continues to be a leading social media platform. In fact, Instagram has one billion monthly active users, it is the second most engaged social media network, following behind Facebook, and the average time spent on Instagram is 53 minutes per day. So, what does...
A new year and new decade means new opportunities. This year, make your New Yearβs resolution to enhance your digital presence and build trust with your audience. Digital trust is a measurement of confidence audiences have in your company or organization, and is a key component to your overall...
When social media first came into our lives, most people thought it was a fad that would come and go. Well, that was decades ago β and now millions of users check into their social media accounts daily. In fact, in 2018, internet users spent 136 minutes per day on social media. That includes...
While hashtags can often be seen as confusing or unimportant, they are actually key elements to sharing your content and tracking the use of your brand β and the hashtags associated with it. Hashtags work as searchable keywords that enable others to locate (or even stumble upon) your public...
Social media surveys estimate marketers need to spend at least 10 hours a week working on their platforms. But where should you spend those hours? You donβt want to waste time on social networking sites that wonβt carry the message to your audience. When getting started, you need to ask yourself...
Hashtags can be quite the mystery when you first start using social media for business. What is a hashtag? How does it work? Is it worth spending the time doing? Β What are the benefits? With 2.8 billion people using social media at the end of 2016 (according to Hootsuiteβs Global Overview), it can...
Social media has become an integral part of digital marketing for business. In the past decade, weβve seen the continued blurring of social media into other areas of digital brand management β from SEO to email marketing. The success of these digital marketing strategies improves with the...
Everyone knows Facebook has well established itself as the largest Social Media platform to date. With at least 2 billion potential customers, you would be foolish as a business owner to not cash in on this valuable marketing tool. But why stop there? Instagram has been steadily growing in...