When social media first came into our lives, most people thought it was a fad that would come and go. Well, that was decades ago — and now millions of users check into their social media accounts daily. In fact, in 2018, internet users spent 136 minutes per day on social media. That includes consumers checking social media reviews for information about local businesses.
As we head into the next decade, social media marketing will no longer be an option for businesses. Instead, it will be a necessity. To be successful, you must learn how to capitalize on all that social media use. Here are three platforms to adopt in 2020 to help your business grow.
With nearly two and a half billion users this year, Facebook is one of the largest social media platforms for marketers. Facebook has a variety of adaptable options, like audience targeting for advertisements, so there are many ways to make this platform work for your business.
First, make sure your business has its own active Facebook page. It’s important to keep your page current and topical, with the use of relevant keywords or terms in posts. Keywords help people find your page. Once you’re started, you can use your Facebook page to launch ad campaigns, advertise events, and build a community around your business.
Instagram is the second most engaged network after Facebook. With a combination of Gen X, Millennials, and Gen Z users on Instagram, it’s the perfect place to build an audience in various age ranges. In 2019, 64 percent of Instagram users were between the ages of 18 and 29, while 40 percent were between 30 and 49, and 31 percent were 50 and over. That’s quite an audience for your business!
Instagram is center to the push for multimedia. Photos and video drive Instagram’s use, and make it the perfect platform for marketing services and products — as well as your overall business. Many social media experts see shopping as a growing part of social media in 2020, and Instagram could drive this as more businesses promote themselves on this platform.
Additionally, tied into the push for selling and unique to Instagram is the influencer and micro-influencer culture. By building a community around your business, you can encourage users to share photos or videos of your product to showcase its following (and perhaps many uses). Influencers and micro-influencers are a way of advertising, without directly promoting your business. These promoters are a great way to reach new audiences and drive traffic to your site.
Different from the other two platforms, LinkedIn is targeted toward networking and professional development. However, this is the perfect platform for announcing professional and business accomplishments, sharing good news from employees, and posting open positions. Creating a professional profile can help your business reach new audiences and build new leads for collaborations and clients.
Uncertain about best practices and how to successfully use these social media platforms to grow your businesses? Expert social media managers like Aliya Hammond Consulting can help you develop a social media strategy for the new decade, and put it into practice.
You’ve probably realized by now that Social Media is no longer an option. In fact, it is a vital and highly successful tool for building a business. Aliya Hammond Consulting is an online Digital Marketing, Training, and Consulting Company headquartered in the greater Philadelphia area. We specialize in Social Media Management and Marketing, Social Media Training, Blog Writing, and Graphic Design Services for small and large businesses, entrepreneurs, and non-profit organizations. If you are looking to improve or increase your online presence, you can rest assured you are in good hands with us. Contact Aliya Hammond Consulting today to find out how we can help your business grow!
