Blog

Starting a blog is a big step for any business, but it is well worth the time and effort. There are many reasons why a business should have a blog, from positioning yourself as a brand authority, to increasing traffic on your website and social media platforms. Blogging also affords an opportunity...

Now that you know why blogging for business is #1 and have discovered the elements that must come together to make a blog successful, let’s go over some of the more common mistakes made when starting a blog — plus tips to avoid them! Mistake #1: Not Aligning Your Blog With Your Brand Identity...

If you read our recent post, Why Blogging For Business is #1, you surely have your mind set on starting a blog in the near future, if you haven’t done so already. The original and greatest form of content marketing, blogging increases traffic to your website and social media platforms. It helps to...

When it comes to online marketing, many businesses assume posting on social media platforms is of the utmost importance. Sure, this vital task is way up there, but you may be surprised to learn starting a blog is even more important. In fact, it is the original and greatest form of content...

As the online marketing landscape continues to grow, ways to attract and maintain your audience through a comprehensive social media strategy have become increasingly essential. This includes setting up a blog page. Unlike other forms of online marketing, a blog doesn't go in for the hard sell....