You have probably heard us say that blogging is number #1 for business. After all, this key piece of online marketing serves a unique purpose. Rather than the βhard sell,β a blog provides an opportunity for the public to get to know you and your brand better, with a personal voice that builds...
Like the other time-saving tips covered in our blog this month, repurposing content is an easy way to expand your reach with less effort. But what exactly does it entail? Read on to find out more about repurposing content (and why you should do it), as we tackle these three questions: 1. What is...
Managing your own social media presence can be time consuming, but it doesnβt have to be. In fact, there are several smart ways to streamline the process. Take content pillars, for example. As discussed in our last blog, identifying content pillars is like filling buckets with themes and topics...
A strategic use of social media is vital for any business, and this definitely must include content marketing. But what exactly is content marketing, and why is it an important part of a sound social media strategyΒ β and the history of marketing in general? According to Marketo, βcontent...