Over the past few months, weβve covered several marketing strategies within our blog, from content and conversion marketing, to engagement and attraction marketing. Each involves a unique use of social media for business β but did you know email can also be a valuable component of a sound social...
Marketing
Aliya Hammond | Social Media StrategistWhat Is Content Marketing?
A strategic use of social media is vital for any business, and this definitely must include content marketing. But what exactly is content marketing, and why is it an important part of a sound social media strategyΒ β and the history of marketing in general? According to Marketo, βcontent...
What Is Conversion Marketing?
Itβs often said that content is king when it comes to digital marketing. However, the best laid content plans built around a product or business are only as effective as the marketing strategies used to promote them. Thatβs where conversion marketing comes into play. Understand The Purpose Of...
3 Ways To Market Online During The Pandemic
The COVID-19 pandemic has presented unprecedented challenges for businesses. From having to shift brick and mortar hours, to changing the ways that daily tasks are conducted, the operations of many organizations look drastically different than they did before March 2020. While these unexpected...