In our recent blog, Celebrating World Social Media Day, we told you that 3.78 billion people spend an average of 6 hours and 43 minutes online each day, but did you know different social media platforms have different demographics? While similar by nature, no two are exactly alike when it comes to...
If you use social media in any capacity, youβve probably encountered a post where an influencer or trusted resource is describing how theyβre using a brandβs services or products; which means that youβve been introduced to attraction marketing. As fully defined by HubSpot, βAttraction marketing is...
Updated September 2020 Social media has become an integral part of digital marketing for business. In the past decade, weβve seen the continued blurring of social media into other areas of digital brand management β from SEO and blogging, to email advertising and website design. The success of...
There are some things that social media users value from their platforms β privacy and trust being two of the biggest. Users want to ensure that their personal details arenβt being sold to the highest bidder, the ads theyβre clicking on arenβt laced with viruses, and their data isnβt going to be...
When social media first came into our lives, most people thought it was a fad that would come and go. Well, that was decades ago β and now millions of users check into their social media accounts daily. In fact, in 2018, internet users spent 136 minutes per day on social media. That includes...
Facebook. Twitter. Instagram. Snapchat. Flickr. LinkedIn. Pinterest. Google+. YouTube. Vimeo. The list goes on and on when it comes to social media platforms. How do you stay organized when the list continues to grow, let alone keep a corporate or personal brand? There are many options for...