In “Building Your Brand Online: A Guide To Crafting A Strong Digital Presence Part 1,” we talked about how to define your personal brand, how to optimize your social media presence, and the importance of having a professional logo, headshot, and website. At Aliya Hammond Consulting, we understand...
Aliya Hammond Consulting is a certified Minority and Women Business Enterprise headquartered in the greater Philadelphia area. We specialize in Social Media Management and Marketing, Blog Writing, Website Development, Graphic Design, Video and Audiogram Services, Social Media Training, and...
With each new year comes new opportunities to build your brand in the new year. Branding can be a confusing part of marketing. What is it? Is it just a jingle or catchy slogan? Is it something only corporate companies can do? Branding is more than those two things — it’s building trust and loyalty...
Social media is a unique marketing tool that has its pros and cons. Pros: you can easily promote your business. Cons: the algorithms of each social media platform can make it a challenge to reach your audience. However, hope is not lost. With a few tweaks to your networks, you can be marketing...
It’s your business, so who could market it better than you? It can be hard to let the reins go on social media — after all, you can work Facebook, Twitter, and the other platforms well enough. But when it comes to social media, you might be better off outsourcing. Social media marketers can make...
Whether you’re a new entrepreneur or a veteran business owner, one of the most common marketing campaigns includes social media. But for many, it may seem like an inconvenience — after all, there are only so many hours in a day. However, with 2.8 billion people using social media at the end of...