Aliya Hammond has learned to adapt to the challenges of being an entrepreneur. In 2008, she was set to launch her interior design business, but against the backdrop of an economic crash, instead switched gears to virtual assisting. Thatβs where she found her career calling: Social media management...
Developing and managing a successful digital marketing strategy requires skills and in-depth knowledge. Social media coaching can help through extensive, ongoing, hands-on instruction. Coaching, like the training sessions offered at Aliya Hammond Consulting, provides valuable information on...
Last December, we told you all about our favorite things in the world of social media marketing. And this year, weβve decided to kick off the holiday season by sharing a list of our favorite Instagram accounts to follow! Weβre shining a light on four of the most wonderful and outstanding sites for...
If you have a business with products to sell, Pinterest can be a powerful addition to your online marketing strategy. And if you have not signed up for a business account, there is no time like the present! This visual discovery engine has over 454 million monthly active users worldwide, but how...
According to Sprout Social, Pinterestβs user base has increased to over 450 million monthly active users this past year, surpassing the numbers of both Twitter and Snapchat combined. As a professional social media marketer, I find that stat to be pretty impressive. But sadly, many small business...
This month, we have turned our attention to βone of the most powerful, yet seemingly overlooked, social platforms on the web.β If you read our last blog, Pinterest For Business: A Beginner's Guide, you now know exactly what makes Pinterest such a unique marketing platform for any small business...
Pinterest may look unassuming at first glance, but behind all the recipes and how-to pins lies a powerful and unusual marketing tool. Using Pinterest for business is a great option for small business owners β but itβs not for everyone. If you have products to sell, this beginnerβs guide is for...
Like the other time-saving tips covered in our blog this month, repurposing content is an easy way to expand your reach with less effort. But what exactly does it entail? Read on to find out more about repurposing content (and why you should do it), as we tackle these three questions: 1. What is...
Managing your own social media presence can be time consuming, but it doesnβt have to be. In fact, there are several smart ways to streamline the process. Take content pillars, for example. As discussed in our last blog, identifying content pillars is like filling buckets with themes and topics...