Recently, we have been discussing the many ways Facebook has updated their platforms to help users stay connected while physically distancing. Last week, we introduced Messenger Rooms, Facebook’s response to the recent boom in video calling. This week, our focus shifts to another fantastic update...
As the world has changed, so has the way we communicate. Recently, Facebook has updated their platforms to help users stay connected, including Facebook Messenger Rooms, Live With Friends, and AI 360-degree backgrounds and mood lighting. Over the next three weeks, this series will explore how each...
Due to the coronavirus (COVID-19) pandemic, many small businesses are facing huge challenges. With that said, social media marketing has become more essential than ever, with platforms like Facebook and Instagram serving as an online “Main Street.” In response, these popular social sites have...
With over one billion active monthly users, Instagram is an essential social media marketing platform for both large and small businesses. But it’s not enough to simply create an Instagram business page. You also need to know how to market on Instagram and grow Instagram followers. After all, what...
Recently, I hosted a webinar on Instagram for Business, where we discussed how to organically grow your account, how to create massive engagement on your posts, and how to integrate Instagram Stories and Instagram TV into your overall marketing strategy. In case you didn’t know, Instagram turns 10...
Whether it’s a barking dog at the back door, kids learning in the next room, or simply social media sites like Facebook or Instagram in another tab, there’s always something to distract you when working from home. However, the coronavirus pandemic has required that many of us move our offices into...
Coronavirus has hit, unemployment is up, and you're wondering how your small business is going to make it through this economic downturn. It seems counterintuitive at this point to hire a social media manager, but it’s something that you should be considering. Stay-at-home orders in most of the...
You’ve conquered the Instagram photos, but now it’s time to tackle videos. With an estimated 1 billion users on Instagram, you want to get the best engagement for your time and effort. And video will help you build that engagement as an essential part of your social media strategy. But what type...
Often, we talk about the quality of the content you put out on social media as a driving factor for engagement. However, timing also plays a key part in getting content in front of current or prospective clients and customers. Timing is two parts: the day of the week and the time of the day. These...