With over one billion active monthly users, Instagram is an essential social media marketing platform for both large and small businesses. But it’s not enough to simply create an Instagram business page. You also need to know how to market on Instagram and grow Instagram followers. After all, what good is having an Instagram business page—and devoting time and energy to posting on it—if your content isn’t reaching or grabbing the attention of your target audience?
It’s true that Instagram is primarily an image-sharing social media network, but while eye-catching photos are a must, they aren’t everything. To successfully grow Instagram followers and your business, you need to go a step beyond when posting on this popular social media marketing platform. Today, let’s discuss how to market on Instagram, with content that will help you build your audience and create massive engagement.
Shareable Bite Sized Content: In today’s fast-paced world, people like quick, easily digestible bits of information. In addition to more substantial posts, including bite-sized content can help to grow your target audience and extend your reach. These posts get right to the point, with keywords, calls to action, and captivating language that instantly connects with your audience. When paired with a good photo, they are tailor-made for sharing.
Quotes: Quotes can be both timely and sentimental, and have a personal appeal that helps to increase likes and engagement. Because they are naturally bite-sized and shareable, quotes can be an easy and valuable addition to your social media marketing strategy, whether it’s an inspirational message from a beloved historical figure or a funny quip from a favorite celebrity or author. On Instagram, pair quotes with a corresponding photo or layer them into a custom graphic with your logo.
Memes: Memes are light-hearted and humorous, they are meant to be reposted, and they can be a fun addition to your Instagram business page—with one important caveat. When sharing memes, make sure the message is socially appropriate, and make sure that it is relevant to your business. For more information on how to market on Instagram with memes, check out this guide from Social Media Examiner.
Mini Videos: Instagram requires videos to be between three and 60 seconds in length, which means you don’t have a lot of time to grab someone’s attention and communicate information. To accomplish this, make sure your mini videos are clear cut and concise. They should also have a purpose. By providing quality video content, you will entice viewers to not only watch, but to also come back for more.
Educational Posts: Offering helpful tips and “how-to” tutorials can help to shine a spotlight on—and drive traffic to—your Instagram business page. Whether it’s a before and after photo series or a step-by-step video on how to use a new product, educational posts are a great way to catch the eye of potential customers looking for information, which in turn builds engagement and new followers.
Giveaways And Free Offers: Giveaways and free offers can be a powerful social media marketing tool. After all, who doesn’t like scoring something for nothing? Contest posts are proven to boost engagement and grow Instagram followers. In fact, according to a study by Tailwind for Instagram, accounts that hold contests on a regular basis grow 70% faster than those that don’t. In addition to building your following, contests can help to generate brand awareness and create buzz for a new product or service.
Behind The Scenes Glimpses: Your Instagram business page is unique, but how can you show what sets you apart from the competition? When you give your audience a glimpse of the action that occurs behind the scenes—through photos and mini videos—you help to establish trust, brand loyalty, and a greater understanding of the goods and services you offer. You will also build engagement by personally inviting and drawing the public into the inner workings of your company.
Creating a social media marketing strategy for your Instagram business page is vital, but with dedication and the right content, it is possible to successfully increase engagement and build your brand. For help with your social media marketing needs, contact the pros at Aliya Hammond Consulting, and learn more about the services we offer for both large and small businesses.
You’ve probably realized by now that Social Media is no longer an option. In fact, it is a vital and highly successful tool for building a business. Aliya Hammond Consulting is an online Digital Marketing, Training, and Consulting Company headquartered in the greater Philadelphia area. We specialize in Social Media Management and Marketing, Social Media Training, Blog Writing, and Graphic Design Services for small and large businesses, entrepreneurs, and non-profit organizations. If you are looking to improve or increase your online presence, you can rest assured you are in good hands with us. Contact Aliya Hammond Consulting today to find out how we can help your business grow!
