It’s easy to see the negative things on social media, especially when brands make magnificent mistakes. But when you’re in need of a little social media strategy inspiration, there are some major brands doing it right (and deserving of notice). Marketing campaigns and social media strategy can...
While hashtags can often be seen as confusing or unimportant, they are actually key elements to sharing your content and tracking the use of your brand — and the hashtags associated with it. Hashtags work as searchable keywords that enable others to locate (or even stumble upon) your public...
As we discussed last week in Part 1 of this series, keeping up with social media is essential for any successful business. And while finding the right platform for your social media management needs can make all the difference, there are several social media management tools out there to choose...
The realm of social media is constantly expanding into new territory, and at a rapid pace. With that said, businesses need to keep up to be successful. Selecting the right platform for your social media management needs can make all the difference in staying organized, building your brand, and...
While it’s important to post on social media, it is equally important to know what is being said about your business. Social media listening tools allow you to identify and assess what people are posting on social media about your business, gaining key insight into how your brand is perceived....
With algorithms and multiple platforms, improving your social media presence can seem like an insurmountable challenge. Luckily, there are some simple steps to optimizing your social networking sites — here are three quick and easy tips to steer you in the right direction. #1: Sizing Banners And...
Social media surveys estimate marketers need to spend at least 10 hours a week working on their platforms. But where should you spend those hours? You don’t want to waste time on social networking sites that won’t carry the message to your audience. When getting started, you need to ask yourself...
In a recent training session with the Norristown Chamber of Commerce, Aliya Hammond Consulting gave a crash course on planning social media goals and improving online marketing strategies. Business owners and employees were able to consult with social media trainer, Aliya Hammond, in order to help...
Hashtags can be quite the mystery when you first start using social media for business. What is a hashtag? How does it work? Is it worth spending the time doing? What are the benefits? With 2.8 billion people using social media at the end of 2016 (according to Hootsuite’s Global Overview), it can...