Due to the coronavirus (COVID-19) pandemic, many small businesses are facing huge challenges. With that said,Β social media marketing has become more essential than ever, with platforms like Facebook and Instagram serving as an online βMain Street.β In response, these popular social sites have...
With over one billion active monthly users, Instagram is an essential social media marketing platform for both large and small businesses. But itβs not enough to simply create an Instagram business page. You also need to know how to market on Instagram and grow Instagram followers. After all, what...
Recently, I hosted a webinar on Instagram for Business, where we discussed how to organically grow your account, how to create massive engagement on your posts, and how to integrate Instagram Stories and Instagram TV into your overall marketing strategy. In case you didnβt know, Instagram turns 10...
Youβve conquered the Instagram photos, but now itβs time to tackle videos. With an estimated 1 billion users on Instagram, you want to get the best engagement for your time and effort. And video will help you build that engagement as an essential part of your social media strategy. But what type...
Often, we talk about the quality of the content you put out on social media as a driving factor for engagement. However, timing also plays a key part in getting content in front of current or prospective clients and customers. Timing is two parts: the day of the week and the time of the day. These...
As the second most engaged social media network, Instagram is a vital communications tool for all small businesses. In case youβre behind the times, Instagram is predominantly a photo and video sharing platform. But you need to do more than post any old photoβyou need to keep it professional and...
If youβre not using LinkedIn to promote your business, you should be. Thereβs no way be beat around the bush. LinkedIn is the most trusted social media platform, and with the option of LinkedIn Publishing, it can also help promote your business in new ways. LinkedIn is a professional networking...
After nearly a decade, Instagram continues to be a leading social media platform. In fact, Instagram has one billion monthly active users, it is the second most engaged social media network, following behind Facebook, and the average time spent on Instagram is 53 minutes per day. So, what does...
A new year and new decade means new opportunities. This year, make your New Yearβs resolution to enhance your digital presence and build trust with your audience. Digital trust is a measurement of confidence audiences have in your company or organization, and is a key component to your overall...