Facebook might have been one of the first social media platforms, but headed into 2020, itβs still the dominating marketing tool. With nearly 2.5 billion users worldwide, Facebook crosses multiple demographics, making it a go-to tool for marketers to reach a diversified audience. In the 2019...
There are some things that social media users value from their platforms β privacy and trust being two of the biggest. Users want to ensure that their personal details arenβt being sold to the highest bidder, the ads theyβre clicking on arenβt laced with viruses, and their data isnβt going to be...
When social media first came into our lives, most people thought it was a fad that would come and go. Well, that was decades ago β and now millions of users check into their social media accounts daily. In fact, in 2018, internet users spent 136 minutes per day on social media. That includes...
While hashtags can often be seen as confusing or unimportant, they are actually key elements to sharing your content and tracking the use of your brand β and the hashtags associated with it. Hashtags work as searchable keywords that enable others to locate (or even stumble upon) your public...
With algorithms and multiple platforms, improving your social media presence can seem like an insurmountable challenge. Luckily, there are some simple steps to optimizing your social networking sites β here are three quick and easy tips to steer you in the right direction. #1: Sizing Banners And...
Social media surveys estimate marketers need to spend at least 10 hours a week working on their platforms. But where should you spend those hours? You donβt want to waste time on social networking sites that wonβt carry the message to your audience. When getting started, you need to ask yourself...
Hashtags can be quite the mystery when you first start using social media for business. What is a hashtag? How does it work? Is it worth spending the time doing? Β What are the benefits? With 2.8 billion people using social media at the end of 2016 (according to Hootsuiteβs Global Overview), it can...
Social media has become an integral part of digital marketing for business. In the past decade, weβve seen the continued blurring of social media into other areas of digital brand management β from SEO to email marketing. The success of these digital marketing strategies improves with the...
Everyone knows Facebook has well established itself as the largest Social Media platform to date. With at least 2 billion potential customers, you would be foolish as a business owner to not cash in on this valuable marketing tool. But why stop there? Instagram has been steadily growing in...