Technology is rapidly advancing and influencing our day-to-day lives and, in today’s highly-competitive market, social media is no longer an option. It may be tempting to DIY your marketing efforts — but should you? Whether you are an entrepreneur, executive, or work in the nonprofit sector, here are three compelling reasons why outsourcing your social media marketing efforts is essential for business.
Outsourcing is cost-effective.
Some businesses and organizations believe cutting social media marketing or moving it in-house will save money, but time and time again, this has proven to be a very misguided decision. Decreasing your online presence (or stopping your efforts altogether) will simply leave your business behind, sitting in the dust of the competition.
In-house social media marketing, on the other hand, comes with high costs, including training, salaries, benefits, square footage (i.e. a place to sit and work), and maintaining an internal team. For a regular monthly fee, outsourcing reduces overhead expenses, providing better results at a more cost-effective price, and offering flexibility and the ability to scale up or down without having to be limited by staffing and budget constraints.
Outsourcing saves valuable time.
Finding the time to successfully balance your business and online presence can be stressful. After all, time is money! If you are a business owner wearing multiple hats, outsourcing allows you to focus on what you do best. Time saved by outsourcing your social media marketing efforts can be spent on new business development, product development, customer service, strategic planning, sales generation, and more.
Outsourcing provides the tools and expertise needed to be successful.
Agencies have access to more advanced tools and tech for streamlining processes, expertly analyzing data and performance optimization to improve your ROI. They also specialize in and fully understand professional best practices that can drive traffic and establish thought leadership, such audience demographics, content strategies, engagement tactics, branding, and complex platform algorithms.
Headquartered in the greater Philadelphia area, Aliya Hammond Consulting helps our clients nurture relationships with their customers by developing and implementing a personalized, integrative social media marketing strategy. Our goal is to help you maximize, manage, and monetize your online presence through our continued efforts. Click here to learn more about the services we offer, or contact us today.
You’ve probably realized by now that Social Media is no longer an option. In fact, it is a vital and highly successful tool for building a business. Aliya Hammond Consulting is an online Digital Marketing, Training, and Consulting Company headquartered in the Greater Philadelphia area. We specialize in Social Media Management and Marketing, Social Media Training and Coaching, Blog Writing, Video and Audiogram Production, and Graphic/Web Design Services for small and large businesses, entrepreneurs, and non-profit organizations. If you are looking to improve or increase your online presence, you can rest assured you are in good hands with us. Contact Aliya Hammond Consulting today to find out how we can help your business grow!
