Even though new social media companies seem to be popping up constantly, Facebook remains the leading platform. With 2.8 billion (yes, billion) monthly users, according to Facebook’s most recent statistics, the platform provides the perfect base for your audience — especially when utilizing Facebook Ads.
With the help of a social media manager, or some Facebook training through companies like Aliya Hammond Consulting, you can reach targeted audiences that are likely to engage with your type of content. Facebook Ads offers an opportunity for you to expand your business in the digital sphere.
#1: The Tech Movement
In the beginning, social media was seen as a fad. However, it’s over 10 years since Facebook launched and it’s safe to say that social media isn’t going away. With that in mind, it’s no wonder that 93 percent of marketers noted in the Social Media Examiner’s 2017 Social Media Marketing Industry Report that they use Facebook for their digital advertising. That’s over only 24 percent who use Instagram, which came in as the second most used platform. If that’s not a result that resonates with you, consider the recent eMarketer.com projection that the average business will spend 38.3 percent of their media budget on digital marketing — and if you’re going that route, you want the most bang for your buck.
#2: Bang For Your Buck
Which leads us into the next point — cost. If you don’t have hundreds of dollars to spend on advertising each quarter, Facebook Ads offers a less expensive route that will reach an audience open to your message. Only have $5 to spend that week? Facebook says no problem. AdEspresso, a Facebook marketing partner, estimated in 2016 the Cost Per Click (CPC) of Facebook Ads is about $0.28 in the U.S., while the average Cost Per Like (CPL) was only $0.23. Which means that for $5 per week, you could get as many as 17 clicks a week or 21 new likes when the audience is properly calibrated.
#3: Visibility
Facebook uses a complicated algorithm to perfectly match your ad to audience members that have an interest in your product or service. Instead of paying $400 for an ad in a single publication that is distributed to thousands, in hope of the return of a few new customers, you can spend as little as $1 per day to reach potential customers that meet your targeted audience.
How do you find your targeted audience? What do you write in a Facebook Ad? Hire a social media marketer like the experts at Aliya Hammond Consulting to run your platforms, or sign up for social media training to learn the tips and tricks of Facebook Ads.
Facebook Ads might seem like the wave of the future, but the future is now. If you are seeking a unique way to garner new likes and customers at a cost that is affordable, Facebook is the leader of the pack, and should be the first platform you embark on for a digital marketing plan.
You’ve probably realized by now that Social Media is no longer an option. In fact, it is a vital and highly successful tool for building a business. Aliya Hammond Consulting is an online Digital Marketing, Training, and Consulting Company headquartered in the greater Philadelphia area. We specialize in Social Media Management and Marketing, Social Media Training, Blog Writing, and Graphic Design Services for small and large businesses, entrepreneurs, and non-profit organizations. If you are looking to improve or increase your online presence, you can rest assured you are in good hands with us. Contact Aliya Hammond Consulting today to find out how we can help your business grow!
