Blogging might seem like an extra chore when running your business, but this type of advertising can be a key component of your marketing plan. Recent statistics show 61 percent of online consumers in the US have made purchases based on a blog recommendation, and companies who blog receive 97 percent more links to their website.
A blog is a continuously updated informational page that lives within your website. Since blogging keeps your website updated, it helps improve your Google rankings and promotes your business, skills, and services. While not a hard selling platform that screams, “Buy my products/services,” blogging takes a more subtle approach that builds your reputation and promotes your expertise, making you a trusted source for customers. It also increases traffic to your site and the number of people who see your products/services.
Still need convincing? Here are three more reasons why your business needs a blog — and what it means to do it right.
#1: Improve Your Searchability
Search Engine Optimization (SEO) enables search engines like Google to find your website easier — and rank better when people look up terms that relate to your business. By incorporating a blog function into your website, you’re increasing the searchable terms by publishing on topics that people might use to search within your field. If you own a floral business and publish a blog on the best long-living flowers for Valentine’s Day using key terms like Valentine’s Day, valentine, carnations, lilies, and best flowers, could move your website up in rankings.
#2: Build Your Social Media
Blogging and social media can work hand-in-hand to drive more customers to your business. By creating current and quality content on a blog, you can use your social media platforms to showcase these pieces. Providing strong content to share with your readers keeps your accounts active. Social media platforms help build your audience with 2.8 billion users around the world. With algorithms deciding what content social media users see, the more you update your pages with relevant content, the more your followers will see your customer-centered brand.
#3: Outshine Your Competition
We all know our competition. Imagine being the expert in your field, and outshining that competitor. You can increase the traffic to your site and be the expert. Blogs give a voice and personality to your company, helping customers feel a personal connection with your brand. This type of advertising builds your leads by building a reputation for yourself.
Of course, not everyone is a skilled writer or SEO expert. If blogging still seems like a chore, let the team of professionals at Aliya Hammond Consulting give you a hand. We have the experience and knowledge to improve traffic to your website through quality content that generates engagement with both new and existing customers.
We do what we do best, so you have the time to do what you do best! Contact us today to see how Aliya Hammond Consulting can help your business grow.
You’ve probably realized by now that Social Media is no longer an option. In fact, it is a vital and highly successful tool for building a business. Aliya Hammond Consulting is an online Digital Marketing, Training, and Consulting Company headquartered in the greater Philadelphia area. We specialize in Social Media Management and Marketing, Social Media Training, Blog Writing, and Graphic Design Services for small and large businesses, entrepreneurs, and non-profit organizations. If you are looking to improve or increase your online presence, you can rest assured you are in good hands with us. Contact Aliya Hammond Consulting today to find out how we can help your business grow!
