Earlier this month, we talked about the importance of adding links to your blogs, and today, we would like to take a moment to mention another crucial component of social media marketing—keywords. You may have heard of them and you probably even use them everyday, when you open your phone or computer and type something into a browser tab, for example. But what are keywords exactly, how do they work, and why are they so important when it comes to blog content? Simply put, keywords help you find what you are looking for, and they also help people find you!
Here are 3 Reasons Why Keywords are Key in Your Blogs:
- Keywords Strengthen Your Content Strategy
- Keywords Improve the User Experience
- Keywords Provide Insight into Your Target Audience
#1. Keywords Strengthen Your Content Strategy
When you include quality keywords in your blogs, you are helping to boost your rank on search engines and strengthen your content strategy. Keywords should always relate to the given blog topic, with search engine optimization (SEO) in mind. According to Tech Target, SEO “is the science of improving a website to increase its visibility when people search for products or services. The more visibility a website has on search engines, the more likely it is that brand captures business.” While algorithms and other factors come into play, keywords are also vital to the process. Tech Target notes that, “Businesses should focus on keywords that receive high search volume to be relevant for search engines. Looking at competitors’ top performing keywords also gives an opportunity to build a strategy to compete with them.”
#2. Keywords Improve the User Experience
Nobody likes clickbait. A catchy headline with no real substance can give a temporary boost in numbers, but it’s not going to lead to repeat traffic or conversions. Readers need to trust that, when they open your blog to read it, they will find content is relevant, valuable, and worthy of their time. Utilizing keywords effectively can improve the overall experience for your target audience and help to establish your brand as a trusted resource. This drives future traffic to your site instead of turning people away. Search Volume states that, “It’s important to prioritize quality over quantity when incorporating keywords into your content. Focus on creating valuable and engaging content for your audience first, and then strategically incorporate targeted keywords where they fit naturally within the text.”
#3. Keywords Provide Insight into Your Target Audience
Keywords can help you better understand your target audience, providing an inside look into the terms and phrases that are attracting people to your content. This knowledge is a powerful tool for connection and engagement, because it allows you to speak directly to your customers and tailor your message to what resonates with them. It also helps make the products, services, and information you are sharing more visible. LinkedIn adds that, “Understanding the search intent of your target audience is vital for crafting relevant and engaging content. By tailoring your content to match their expectations based on informational, navigational, commercial, or transactional intent, you can enhance user satisfaction and increase conversions.”
Aliya Hammond Consulting can help with all your social media marketing needs, including professional blog writing that includes links, keywords, and other SEO best practices. To learn more about the many services we offer, contact us today, and be sure to follow our blog for more helpful tips!
You’ve probably realized by now that Social Media is no longer an option. In fact, it is a vital and highly successful tool for building a business. Aliya Hammond Consulting is an online Digital Marketing, Training, and Consulting Company headquartered in the Greater Philadelphia area. We specialize in Social Media Management and Marketing, Social Media Training and Coaching, Blog Writing, Video and Audiogram Production, and Graphic/Web Design Services for small and large businesses, entrepreneurs, and non-profit organizations. If you are looking to improve or increase your online presence, you can rest assured you are in good hands with us. Contact Aliya Hammond Consulting today to find out how we can help your business grow!
