According to Sprout Social, Pinterest’s user base has increased to over 450 million monthly active users this past year, surpassing the numbers of both Twitter and Snapchat combined. As a professional social media marketer, I find that stat to be pretty impressive. But sadly, many small business owners tend to overlook Pinterest in favor of flashier social media platforms. If you are one of them, it may be time to reconsider.
Here are three reasons why you should add Pinterest to your marketing strategy:
- Pinterest Is Shoppable
- Pinterest Extends Your Reach
- Pins Have Staying Power
1. Pinterest Is Shoppable
As a small business owner, finding the best social media platforms for your brand should be a top priority. And we’re not just talking about demographics. Understanding how each social network operates and what it has to offer is just as important as knowing where your target audience spends time online. Pinterest may not be the right fit for every business, but if you have products to sell, it is a marketing strategy must-have!
In addition to seeking inspiration and sharing ideas, pinners are actively using Pinterest to shop. If you have a business with items to sell, Pinterest offers shoppable pins with a search tab just for finding products. Thanks to this handy new feature, the number of people shopping on Pinterest has grown immensely since the start of the pandemic, as more consumers have turned to online options. In fact, 85% of users have made a purchase based on something they saw in a pin this year.
2. Pinterest Extends Your Reach
Pinterest may seem similar (or maybe even slightly less cool) than the competition — but looks can be deceiving. In reality, Pinterest is an incredibly unique site that works more like a visual search engine than a social network. Think Google, but with a dash of eye-catching creativity and community engagement thrown into the mix. As an added boost, your content will also have a much longer shelf-life than it would on other social media platforms. This, along with an overall focus on SEO and quality keywords, helps to extend your reach and increase sales. And what could be cooler than that?
3. Pins Have Staying Power
We’ve already told you that Pinterest gets a huge amount of online traffic, and that it works in a one-of-a-kind way. The added ability to see inventory and make a purchase directly on the site is also extraordinary and results in a higher conversion rate than other social media platforms. But there is one more feature that sets Pinterest apart from the rest. Every time someone pins your content, they are automatically sharing it again and again. Like we mentioned earlier, pins have staying power!
Pinners come to Pinterest in search of ideas and inspiration, and to discover new products. And as a small business owner, Pinterest may just be the missing piece in your online marketing strategy. For more information, follow our blog, and contact the team at Aliya Hammond Consulting to learn more about the services we offer.
You’ve probably realized by now that Social Media is no longer an option. In fact, it is a vital and highly successful tool for building a business. Aliya Hammond Consulting is an online Digital Marketing, Training, and Consulting Company headquartered in the greater Philadelphia area. We specialize in Social Media Management and Marketing, Social Media Training and Coaching, Blog Writing, and Graphic/Web Design Services for small and large businesses, entrepreneurs, and non-profit organizations. If you are looking to improve or increase your online presence, you can rest assured you are in good hands with us. Contact Aliya Hammond Consulting today to find out how we can help your business grow!
