If you’re not using LinkedIn to promote your business, you should be. There’s no way be beat around the bush. LinkedIn is the most trusted social media platform, and with the option of LinkedIn Publishing, it can also help promote your business in new ways.
LinkedIn is a professional networking site that has grown to over 660 members in 200 countries and regions worldwide. It has become a top contender for recruiting, marketing, and networking, meaning people use it to learn about businesses in their area and opportunities they might be interested in.
LinkedIn Publishing is a platform where users can write, edit, and distribute articles on site. Simply having a LinkedIn account enables you to use this feature. What does this mean for your business? You should be using LinkedIn Publishing, but if that’s not enough, here are three other reasons.
#1: Be An Expert
You know a lot about your business and the audience it serves. Show off and share that knowledge. You’re an expert in your field, and it’s about time people know it. Not just the people you encounter personally, but also connections of the people you connect with online. As you build that social network, you’ll be viewed more and more as an expert, which in turn adds relevance and credibility to your brand.
When you write, edit, and publish with LinkedIn Publishing, you’re prompted to share it on your LinkedIn account, which means your immediate connections will see it. When they engage with the content, there’s a good chance their connections will then see it. So, you can achieve greater reach with your message without added effort.
#2: Refurbish Old Content
Perhaps you’ve been building up to this, and you’ve got some old blog posts that were published a year or two ago (or worse, were never published at all). Through LinkedIn Publishing, you can update that content and get it out.
Maybe you’ve never started a blog, but you have an idea about something you’d like to write about. If you don’t want to commit to updating a blog consistently, week after week, you can publish content at your speed.
That being said, the more often you post, the more often people will see you in their feed. The more they see you, and your reliable and relevant content, the more you build your brand.
#3: Be Found
Google ranks websites based on a complicated algorithm that is always changing. Marketers are constantly trying to stay up-to-date on this topic, in order to adjust their client’s content to be more easily found on the search engine. One thing that hasn’t really changed, however, is that social media platforms like LinkedIn always rank high on search results. This also means that articles published with LinkedIn Publishing benefit from this Google algorithm. When you publish on LinkedIn Publishing and use key terms related to your business and field, it provides more leads for potential customers.
LinkedIn Publishing can help you market your business in new ways, allowing you to build trust and engagement with your existing audience, and improve your reach to potential customers. If you are struggling with social media success, contact the pros at Aliya Hammond Consulting to learn more about our services.
You’ve probably realized by now that Social Media is no longer an option. In fact, it is a vital and highly successful tool for building a business. Aliya Hammond Consulting is an online Digital Marketing, Training, and Consulting Company headquartered in the greater Philadelphia area. We specialize in Social Media Management and Marketing, Social Media Training, Blog Writing, and Graphic Design Services for small and large businesses, entrepreneurs, and non-profit organizations. If you are looking to improve or increase your online presence, you can rest assured you are in good hands with us. Contact Aliya Hammond Consulting today to find out how we can help your business grow!
