As the online marketing landscape continues to grow, ways to attract and maintain your audience through a comprehensive social media strategy have become increasingly essential. This includes setting up a blog page. Unlike other forms of online marketing, a blog doesn’t go in for the hard sell. Instead, it establishes your business as a trusted brand and resource. It offers valuable information that speaks to your target audience, and it drives traffic to your website and social media platforms. Here are the top three reasons you should Include blogging in your online marketing strategy:
1.Blogging allows you to position your business as an industry expert.
When crafting a strong social media presence, it’s crucial to ensure a personal connection with your target audience. Setting up a blog page helps to give your business a voice and offers valuable content to your customers on a regular basis. It also provides the opportunity to build trust and establish your company as an authority in your field.
By writing a weekly, bi-weekly, or even monthly blog, you deliver the human perspective of your business. You are also given the chance to demonstrate your expertise (or product) in a more detailed, yet subtle way, all while building long-lasting connections with prospective customers.
2. A blog offers an opportunity for richer, more robust social content.
Blogging and social media were once two separate entities, but now, more than ever, they work together as a key opportunity to provide customers quality engagement with your brand. According to a 2019 Forbes article, people tend to engage with content that provides value, and utilizing your blog to create such content is a factor that’s essential to your social media strategy. When you post quality blogs on your social media platforms, you’ll soon find yourself with deeper, more meaningful audience interactions as a result.
With each new blog post, you’re creating social media content that’s both useful and shareable, which also helps to attract brand-new consumers who may not be familiar with your business. Blog-based social media content allows you to strengthen your social media strategy’s reach, and it drives new and returning visitors to your blog via your website and social channels.
3. Blogging increases traffic to your website and social media platforms.
Search engine optimization (SEO) is a vital part of blogging for business. Tools, such as keywords and meta descriptions, are an impactful way to boost visibility and reach customers. Posting relevant new content on your website is also an important factor, especially in Google’s search engine results placement (SERP) algorithm.
Generally, webpages tend to include static information. Setting up a blog page solves this issue and helps to ensure that your website is receiving maximum visibility. According to Google, quality of content is an integral part of boosting your search engine rankings. Writing in-depth blog posts that utilize SEO tactics increases both the viability of your website and exposure of your brand.
Creating blog posts on a consistent basis also gives Google, and other search engines, new and relevant content to scan when they crawl your site. With each new blog post, you add one new indexed page to your website, meaning that you have another opportunity to appear higher in search engine results.
In Conclusion…
Setting up a blog page requires patience, knowledge of SEO best practices, and quality writing with a consistent voice. While you may not generate instant results, with regular blog posting, you will soon gain an increased stream of traffic and leads — with the added benefit of becoming a trusted brand and resource for customers.
If this sounds daunting, you can also outsource your blog to a professional ghostwriter. The blog and copywriting experts at Aliya Hammond Consulting can assist you by providing quality blog content that encapsulates your brand messaging, exceeds SEO standards, and generates new leads. Contact us today for more information!
You’ve probably realized by now that Social Media is no longer an option. In fact, it is a vital and highly successful tool for building a business. Aliya Hammond Consulting is an online Digital Marketing, Training, and Consulting Company headquartered in the greater Philadelphia area. We specialize in Social Media Management and Marketing, Social Media Training, Blog Writing, and Graphic Design Services for small and large businesses, entrepreneurs, and non-profit organizations. If you are looking to improve or increase your online presence, you can rest assured you are in good hands with us. Contact Aliya Hammond Consulting today to find out how we can help your business grow!
