Social media has become an integral part of digital marketing for business. In the past decade, we’ve seen the continued blurring of social media into other areas of digital brand management — from SEO to email marketing. The success of these digital marketing strategies improves with the incorporation of an active social media presence.
As social media continues to grow in digital marketing, employees will become an important part of developing a brand. Training employees on the do’s and don’ts of social media should be part of that development. But why do employees improve successful marketing strategies, and why is social media training so vital?
Employees can have a major impact on your brand — from building trust in your company to creating engagement with followers. Here are three reasons to invest in social media training for your team:
#1: Promoting And Protecting Your Brand
Employees who are trained in social media are more likely to use it responsibly, and be more thoughtful in what content they share. This responsible use of social media protects the company from employees sharing information that isn’t made public, even if it is just a mistake.
Also, employees who are trained in social media are more likely to build a personal brand and trusted engagement with their friends and followers. According to a 2015 LinkedIn article “socially” (as in social media) trained employees are three times more likely to share content. And not just any content, but platform appropriate content that receives more engagement. This article also suggests that by coordinating with your employees to engage in company content, post impressions and engagement substantially increases.
#2: Employees Are More Trusted Information Providers
In a study on Employee Advocacy online, Edelman’s 2014 Trust Barometer found that employees were the most trusted source for four out of five topics: engagement, integrity, products, and services and operations. By encouraging employees to engage with your social media community, you can build stronger bonds with customers that will yield a greater return on investment. However, the best way to ensure that employees are appropriately engaging with customers is through social media training.
#3: Social Employees Equal More Productive Employees
Want to boost productivity? Encourage employees to be social media savvy. In 2013, Gallup found that more socially engaged employees had a 21 percent increase in productivity, while seeing a decrease in absenteeism and quality defects. Productivity and quality are as key to your brand as digital marketing, and having socially savvy employees allows your business to balance both.
As the importance of social media continues to increase in digital marketing, employee training will become key in creating a successful strategy. Social media experts like Aliya Hammond Consulting can help your business get ahead of the digital marketing curve by providing training to employees on the best practices of social media. From individual network training on seven platforms to training seminars that yield data driven results, Aliya Hammond Consulting can improve the social media skills of your employees to help continue building your brand.
Join me for these upcoming training seminars online and in the Greater Philadelphia area:
Fall In Line: Social Media Strategy Boot Camp
Online Webinar Presented by Aliya Hammond Consulting
Tuesday, February 19th at 12pm
Facebook and Instagram Marketing:
Presented by Aliya Hammond Consulting
Wednesday, March 19th 9:30am to 4pm
Regus-Fort Washington
500 West Office Center Drive
Suite 400
Fort Washington, PA 19034
Now that you know the benefits, it’s time to invest in social media training for your employees. Contact Aliya Hammond Consulting for details on these seminars, or to sign up, and visit our website for more information on the other Social Media Training services we offer.
You’ve probably realized by now that Social Media is no longer an option. In fact, it is a vital and highly successful tool for building a business. Aliya Hammond Consulting is an online Digital Marketing, Training, and Consulting Company headquartered in the greater Philadelphia area. We specialize in Social Media Management and Marketing, Social Media Training, Blog Writing, and Graphic Design Services for small and large businesses, entrepreneurs, and non-profit organizations. If you are looking to improve or increase your online presence, you can rest assured you are in good hands with us. Contact Aliya Hammond Consulting today to find out how we can help your business grow!
