Social media has the incredible power to take your brand and bottom line to the next level — when utilized smartly and correctly. But it won’t happen overnight. Establishing a strong and strategic online presence takes time, advanced tools, and a hefty dose of expert knowledge. Therefore, working with a skilled, experienced social media marketing agency like Aliya Hammond Consulting is key. Here are a few ways social media can elevate your brand and business results.
Building Brand Awareness
Citing data from the 2023 State of Social Media Report, Sprout Social shares that “building brand reputation and loyalty is a top priority for business leaders across industries, especially as they weather fluctuating market conditions,” with 94% acknowledging that social media has a positive impact on brand awareness. With expert branding methods in play, social media allows businesses to reach a large audience of potential customers on various platforms and to connect on a more personal level, engaging in relevant conversations, providing valuable insight, and strengthening recognition as a thought leader, long-term.
Fostering Customer Engagement and Loyalty
Speaking of customer loyalty and fostering meaningful connections, social media provides a unique, direct line of communication between businesses and their target audience, with real-time interaction and an efficient means to address customer concerns and issues. Outsourcing your daily workflow helps ensure responses are prompt and appropriate. When done right, social media helps develop the coveted “know, like and trust” factor that encourages repeat business and referrals and turns satisfied customers into brand advocates (i.e. people more likely to share their positive experience with others).
Driving Website Traffic
The goal of marketing on social media is to drive traffic to your website (a.k.a. sales funnel) and maximize your ROI. According to LinkedIn, “the better the content you put out, the more likely people are to remember who you are” and, in turn, support/buy what you have to offer. As such, it’s best to outsource with qualified experts who understand SEO best practices and know how to craft stellar content. Promoting quality blog posts, product pages, events, and special offers on social media is a great way for businesses to encourage click-through to a website, as well as take advantage of advertising options that allow businesses to target specific demographics, interests, and behaviors.
Generating Leads and Conversions
Social media is also a potent lead-generation tool. Skilled social media marketers can create compelling calls to action (CTAs), sign-ups to newsletters or free resource downloads, requests for product demos, and other methods to capture the attention of potential customers and convert leads for their clients. Advanced analytic tools used by the pros can track the performance of campaigns and can monitor metrics like engagement, click-through rates, and conversion rates to help businesses make data-driven adjustments that can optimize results over time
Are you ready to elevate your brand and business results? Contact Aliya Hammond Consulting today to set up a consultation and learn about the many social media marketing services we offer. And be sure to follow our blog for more helpful tips, including 3 Compelling Reasons Why Outsourcing Social Media Marketing is Essential for Businesses.
You’ve probably realized by now that Social Media is no longer an option. In fact, it is a vital and highly successful tool for building a business. Aliya Hammond Consulting is an online Digital Marketing, Training, and Consulting Company headquartered in the Greater Philadelphia area. We specialize in Social Media Management and Marketing, Social Media Training and Coaching, Blog Writing, Video and Audiogram Production, and Graphic/Web Design Services for small and large businesses, entrepreneurs, and non-profit organizations. If you are looking to improve or increase your online presence, you can rest assured you are in good hands with us. Contact Aliya Hammond Consulting today to find out how we can help your business grow!
