It’s easy to see the negative things on social media, especially when brands make magnificent mistakes. But when you’re in need of a little social media strategy inspiration, there are some major brands doing it right (and deserving of notice). Marketing campaigns and social media strategy can increase your engagement and improve your following. With some creativity and an open-minded attitude, your brand can garner attention like these major brands.
Whether it’s witty posts, customer service oriented branding, or just downright entertaining, these five brands have something that makes them stand out from the crowd — and can offer a little encouragement for your own platforms.
#1 Lego
While you might be thinking of your childhood building blocks, Lego’s social media is on its own level. Did you see the Instagram posts for the Royal Wedding? These speak for themselves — The life-size princess carriage, and an animation of Lego Prince Harry and Duchess of Sussex Meghan Markle, captioned appropriately with, “And they lived happily ever after!” Royal Wedding aside, Lego is always playing off of pop culture references in order to engage followers and promote new products.
#2 Wendy’s
If you’re not watching Wendy’s Twitter feed, you’re not using the platform right. Even if you don’t eat fast food, Wendy’s is every trolled business’s dream. Unafraid to “rock the boat,” Wendy’s is unlike any other social media strategy used by big brands. Wendy’s isn’t afraid to roast its competitors or call people out on their mean comments. However, be warned — while it might work for Wendy’s, use caution in adapting this technique to your own platform.
#3 Zappos
Zappos CEO Tony Hsieh wrote the book on customer service — literally. And the company showcases that in everything it does. The customer service oriented social media strategy at Zappos is no exception. The content of their marketing strategy is customer-driven, which allows for measurable results that reflect the resources available.
#4 Disney
The epitome of a major brand, Disney is a compilation of many brands, from Star Wars to Marvel to Disney Princesses. However, whether it’s making memes out of classic images or showcasing new trailers, Disney has conquered the art of storytelling. With the new Incredibles movie, Disney isn’t just highlighting trailers and cast interviews. They’re even having a bit of fun with the story, including creating a video about Frozone’s lost super suit, featuring Samuel L. Jackson, which references Frozone’s relationships with his wife and his superhero persona. Disney illustrates for all of us that every marketing strategy must tell a story — whether it’s the product, the people, or the company.
#5 Netflix
Data never looked so cool. Netflix has turned the idea of analytics on its head by using data to be funny and engaging for its audience. And even when it’s not using data, its wall is like reading every witty and strange thought you’ve had about a television show or movie. This clever commentary makes for a fun read, and helps promote their original series and movies.
You’ve probably realized by now that Social Media is no longer an option. In fact, it is a vital and highly successful tool for building a business. Aliya Hammond Consulting is an online Digital Marketing, Training, and Consulting Company headquartered in the greater Philadelphia area. We specialize in Social Media Management and Marketing, Social Media Training, Blog Writing, and Graphic Design Services for small and large businesses, entrepreneurs, and non-profit organizations. If you are looking to improve or increase your online presence, you can rest assured you are in good hands with us. Contact Aliya Hammond Consulting today to find out how we can help your business grow!
