Over the years, we’ve helped develop websites and social media strategies for a wide variety of wonderful clients, from large and small businesses to local and national non-profit organizations, and we’ve seen many success stories along the way. Today, we want to share with you one such story that has resulted in over $12.5 million in annual sales for a client. Read on to hear all about it!
In The Beginning
When we first ventured into the world of social media marketing, one of our early clients was a national online cabinet retailer. Having started as a small, brick and mortar family business, they had pivoted to ecommerce and were carving a niche for themselves with ready-to-assemble cabinets and home accessories geared towards contractors and the do-it-yourself crowd. Their affordable products had been featured on HGTV and DIY Network programs, but their social media strategies had been disjointed thus far, and they were in need of assistance.
We were happy to step up to the challenge, and our team quickly became an integral and consistent presence for the company and its founder. Over time, our expertise and online marketing efforts led to a branded and more cohesive message across several social media platforms, leading to an increase in followers on Instagram by 10K and 90K on Facebook for our client. But this did not happen overnight.
Building A Lifestyle Blog And Branded Content
A large part of this success story involved blogging, with regular articles posting twice a week for the ready-to-assemble customer base. Over the years, our client branched out with a sister company that specialized in high-end custom cabinets for the home. While the products were similar, the demographics were different, and we were tasked with creating unique content and messaging for both companies that would be on brand and tailored to each target audience. In short, our social media marketing and blogging work quickly doubled and required a creative, methodical approach.
Through quality ghostwriting, and by using a consistent and distinct voice for each business, we were able to establish our client as a thought leader in the home improvement industry. In fact, our work recently garnered national attention from DMS Insights, a global digital advertising news site. We were able to share our “expertise in content marketing” by creating a “lifestyle blog that covers topics ranging from charcuterie to budget remodeling,” and “prioritizing keywords and phrases to optimize their SEO performance to reach consumers.”
As Time Goes By
It’s been 11 years since we first started our work in social media management, and as time goes by, we’ve seen many success stories — just like this one. The world of online marketing is constantly growing and changing, with new developments and social media strategies to organically grow a target audience, increase sales, and establish a business as a thought leader in a crowded digital landscape. And that is no easy task to go about on your own. If you need assistance, the team at Aliya Hammond Consulting is happy to lend a hand with managing social media platforms, blog writing, graphic design, and web development, as well as social media training and coaching services.
You’ve probably realized by now that Social Media is no longer an option. In fact, it is a vital and highly successful tool for building a business. Aliya Hammond Consulting is an online Digital Marketing, Training, and Consulting Company headquartered in the greater Philadelphia area. We specialize in Social Media Management and Marketing, Social Media Training, Blog Writing, and Graphic Design Services for small and large businesses, entrepreneurs, and non-profit organizations. If you are looking to improve or increase your online presence, you can rest assured you are in good hands with us. Contact Aliya Hammond Consulting today to find out how we can help your business grow!
