Zana Billue bakes and sells a delicious assortment of delectable pound cakes through her e-commerce business, Zana Cakes, headquartered in Philadelphia, PA. Unique, mouth-watering flavors include Pecan Island Rum, Key Lime, Sour Cream Cocoa, her Signature Streusel, and more, including a Cake of the Month subscription! Knowing that she had a great product to offer the public, Zana wanted to use social media to increase her online presence and boost sales by reaching a wider target audience — but she did not know where to start.
Without any social media strategy, Zana turned to Aliya Hammond Consulting (AHC) for help in gaining the skills and knowledge necessary to achieve her goal. Several years ago, she attended a Facebook Marketing Training presented by Aliya for the Community College of Philadelphia’s Power Up Your Business Program. Since then, Zana has participated in a variety of AHC training sessions, including our recent Online Marketing Essentials Course. Join us now as we detail the sweet recipe for success that followed.
Gathering The Ingredients
In order to promote her professional brand on social media, Zana asked us to develop a sweet new website to showcase and sell her delectable desserts. This web design features an eye-catching, branded look and easy to navigate interface. From there, Zana began gathering the other ingredients of a social media strategy that would tempt her target audience. Her first step was to highlight Zana Cakes in her LinkedIn profile, and on social media platforms like Facebook and Instagram, using enticing images and content to increase engagement and sales. After recently holding a fundraiser on social media in June, she notes that she received orders from people she had not spoken with in years. In fact, she satisfied a whopping order of 33 pound cakes, with proceeds benefiting the Alzheimer’s Association!
Just Desserts
Since working with Aliya, Zana has noticed a profound increase in likes and followers, and she plans to keep the momentum going. Zana admits that, before training, she found social media intimidating. However, she is now more confident and savvy with her posts. Overcoming her initial hesitation, Zana is currently posting regularly, and she has crafted a strategy that she can maintain while baking and running a business. She says that the most valuable lesson learned is to be realistic with her time. “If my schedule only allows me to post 3 times a week and blog 2 times a month, then I commit to that.”
To learn more about Zana Cakes or to place an order, visit zanacakes.com, and be sure to follow @zanacakes on LinkedIn, Facebook, and Instagram.
If you have not yet established a strong, strategic, and active online presence, now is the time to start. But first, you need the tools to be successful. Aliya Hammond Consulting can help you take your marketing skills to the next level. To receive a notification of when registration will open for the upcoming Social Media Coaching program that starts in autumn of 2021, click here and sign up today!
You’ve probably realized by now that Social Media is no longer an option. In fact, it is a vital and highly successful tool for building a business. Aliya Hammond Consulting is an online Digital Marketing, Training, and Consulting Company headquartered in the greater Philadelphia area. We specialize in Social Media Management and Marketing, Social Media Training, Blog Writing, and Graphic Design Services for small and large businesses, entrepreneurs, and non-profit organizations. If you are looking to improve or increase your online presence, you can rest assured you are in good hands with us. Contact Aliya Hammond Consulting today to find out how we can help your business grow!
