When we were tasked with developing a new website for Drake Tax Services, we knew it would be a challenge. With tax season in full swing, and the deadline to file taxes looming just months away, we set to work on a brand new web design that would serve our new client considerably better than his existing site.
Our goal was to create a more substantial, user-friendly design, with easy appointment booking and the ability to upload documents. We also placed a focus on developing a branded look that was both professional and modern, as well as SEO and blogging to boost the online presence of this local business in Philadelphia, PA. Did we mention the new website needed to be up and running before the tax deadline of April 15th?
Read on to learn how we accomplished all this and more!
Preparation Is Key
Anthony F. Drake, principal owner of Drake Tax Services, has been helping individuals and small businesses with accounting and tax preparation for over 30 years. His existing website was minimal and not getting much notice online. It lacked SEO optimization and was in need of a redesign, both in form and function. After discussing his needs, we came up with a game plan, and it was quickly all hands on deck. In the end, the result was a polished, branded website that provides a great user experience for those seeking tax help in the Philadelphia area and beyond.
Design On A Deadline
The contemporary color palette for this web design project was pulled from a new logo, with sophisticated shades of cyan and navy blue on a crisp white background. In addition to a more professional, branded look, the new site provides a great user experience, with appointment booking through Calendly integration, website chat, and the ability to upload documentation following a handy tax prep checklist. The site also includes an email sign up form, social media widgets and Instagram feed integration.
The Final Word
The new web design also included a number of new pages, including a Home page, About page, Services, Forms, a Blog, and a Contact page. As part of our web development services, we offer professional copywriting that helps businesses to put their best foot forward online. All the text on the new Drake Tax Services website was provided by our writing team and was personally tailored for our client.
In addition, we provided a skilled ghost writer to craft engaging, regular blog content that provides value to our client’s customers. This feature will help to drive repeat traffic to the website through informative articles and search engine optimized keywords, and it will help to establish our client as a trusted resource in the tax industry.
We are proud of what we have accomplished, and we invite you to visit the new Drake Tax Services website to see for yourself. And be sure to contact Aliya Hammond Consulting for help with web design, blog writing, and boosting your online presence.
You’ve probably realized by now that Social Media is no longer an option. In fact, it is a vital and highly successful tool for building a business. Aliya Hammond Consulting is an online Digital Marketing, Training, and Consulting Company headquartered in the greater Philadelphia area. We specialize in Social Media Management and Marketing, Social Media Training, Blog Writing, and Graphic Design Services for small and large businesses, entrepreneurs, and non-profit organizations. If you are looking to improve or increase your online presence, you can rest assured you are in good hands with us. Contact Aliya Hammond Consulting today to find out how we can help your business grow!
