Social Media Blog
Aliya Hammond | Social Media Strategist
Why Blogging For Business Is #1
When it comes to online marketing, many businesses assume posting on social media platforms is of the utmost importance. Sure, this vital task is way up there, but you may be surprised to learn...
3 Reasons To Work With A Social Media Coach
Developing and managing a successful digital marketing strategy requires skills and in-depth knowledge. Social media coaching can help through extensive, ongoing, hands-on instruction. Coaching,...
Designing An Intuitive Website
Having an inviting, intuitive website design is the first step in establishing a powerful online presence. In fact, it is the foundation of any successful online marketing campaign, whether your...
Cooking Up A Classy Website
The recipe for a cool and classy website starts with a clean, branded design, including eye-catching photos and elements that capture the essence of a business and its owner. That is exactly the...
Is Email Marketing Still Effective?
Today, marketing strategies seem to revolve around social media platforms, and as a business owner, you may be wondering if email marketing is still an effective way to reach and grow your customer...
Building A Website That Tells A Story
In case you haven’t noticed in our recent blog posts, the team at Aliya Hammond Consulting specializes in more than just social media marketing and training. Our web design and development services...
Will Clubhouse Replace Podcasts?
Recently, we’ve spent a lot of time discussing a new app called Clubhouse, including the inside scoop on getting started, as well as how to best utilize this interactive marketing platform for your...
How To Use Clubhouse For Your Business
Last week in our blog, we told you all about Clubhouse, a buzzy new app that is making major waves on the social media scene. Trending with celebrities and industry leaders alike, this interactive...
What Is The New Clubhouse App?
If you haven’t heard of Clubhouse yet, you soon will! There has been a lot of buzz lately surrounding this latest app to hit the social media scene, and it’s easy to see why. Don’t get left out in...
When A Website Is In Order
When the Law Office of Nathaniel M. Holmes, LLC reached out to us for help with establishing their online presence, we were honored and happy to oblige. This minority and veteran owned workers’...
Our Favorite Things
Like Fraulein Maria and the von Trapp children in the 1965 movie musical, “The Sound of Music,” we love raindrops on roses and whiskers on kittens. Sadly, we also know these things won’t exactly...
The Beginners Guide To Lead Magnets
Investopdia defines a lead magnet as “a marketing term for a free item or service that is given away for the purpose of gathering contact details.” While this sounds like a simple concept, there is...
The Beginners Guide To Landing Pages
A well-designed landing page helps boost conversion and is an essential part of any successful online marketing campaign. This is common knowledge for a professional online marketer, but what about...
Top 5 Email Marketing Tips
Over the past few months, we’ve covered several marketing strategies within our blog, from content and conversion marketing, to engagement and attraction marketing. Each involves a unique use of...
What Is Content Marketing?
A strategic use of social media is vital for any business, and this definitely must include content marketing. But what exactly is content marketing, and why is it an important part of a sound...
What Is A Sales Funnel?
Have you ever poured liquid into a funnel when cooking or baking? This handy kitchen utensil looks like a cone — wide at the top and narrow at the bottom — and helps you target exactly where you...
What Is Conversion Marketing?
It’s often said that content is king when it comes to digital marketing. However, the best laid content plans built around a product or business are only as effective as the marketing strategies...
3 Ways To Market Online During The Pandemic
The COVID-19 pandemic has presented unprecedented challenges for businesses. From having to shift brick and mortar hours, to changing the ways that daily tasks are conducted, the operations of many...
What Is Engagement Marketing?
When implementing social media marketing strategies, understanding what types of strategies are available is an asset. One popular type of strategy, engagement marketing, works by using “strategic,...
An Inspiring Website Redesign
Recently, we assisted Brandywine Health Foundation in the creation of their brand new website. Like the recent redesign of our own website, and this sweet new website we developed for Zana Cakes,...
Social Media Training Vs. Coaching
Establishing a strong, strategic, and active online presence takes knowledge and commitment. Learning and understanding the skills and tools needed to be successful is essential, whether you are a...