A well-designed landing page helps boost conversion and is an essential part of any successful online marketing campaign. This is common knowledge for a professional online marketer, but what about the small business owner looking to strengthen their digital reach? If you are wondering, what is a landing page, read on! We promise, it has nothing to do with paper airplanes.
What Is A Landing Page?
Simply put, a landing page is a stand-alone web page that potential customers “land” on after they click a link in an email, online ad or social media post in order to gain something of value, according to Mailchimp. When used in tandem with lead magnets (link The Beginners Guide To Lead Magnets), landing pages are designed to steer your target customer exactly where they need to go to find exactly what they are looking for, whether it’s an eBook with exclusive content or a way to attend an exciting webinar.
Why Are Landing Pages Important?
A landing page is a valuable marketing tool for any business. Why? Because well-designed landing pages organically increase online traffic and help boost conversion rates, with lasting results. But how do they achieve this feat? Landing pages act as a bridge to your sales funnel, they can be used at any point in the journey, and they ultimately help to transform the casual visitor into a loyal customer. They do this by offering value in exchange for information that builds your target audience and takes you one step closer to reaching your business goals. As an added bonus, landing pages make conversion analytics easy to track and measure.
The 3 Elements Of A Successful Landing Page
Customers who visit your landing pages are already interested in what you have to offer. With that said, your landing page must have certain key elements to help boost conversion and transform that interest into actual sales. Here are some features to include in your design.
- Clear and concise copy that is persuasive and easy to read
- A clickable link that offers value and supports your call to action
- A clean design that is eye-catching and on brand
The best landing pages also focus on the customer and what you can offer them, in order to build a lasting relationship long-term. And remember, always test your landing page before it goes live. After all, customers who have a great experience will be more likely to come back for more.
If you would like the help with your landing page design, the team at Aliya Hammond Consulting is here to lend a hand. Contact us today to learn more about the social media services we offer in the greater Philadelphia area and across the entire US.
You’ve probably realized by now that Social Media is no longer an option. In fact, it is a vital and highly successful tool for building a business. Aliya Hammond Consulting is an online Digital Marketing, Training, and Consulting Company headquartered in the greater Philadelphia area. We specialize in Social Media Management and Marketing, Social Media Training, Blog Writing, and Graphic Design Services for small and large businesses, entrepreneurs, and non-profit organizations. If you are looking to improve or increase your online presence, you can rest assured you are in good hands with us. Contact Aliya Hammond Consulting today to find out how we can help your business grow!
