Like Aliya Hammond Consulting, HR ReDefined is a certified minority-owned and woman-owned business. Tracy Dunbar, Founder and Lead Consultant of HR ReDefined, worked with Aliya Hammond as a Social Media Coaching for Executives client. Social Media Coaching for Executives is a service offered by Aliya Hammond Consulting, providing ongoing, hands-on instruction to bring about a noticeable change in your online presence, and helping you become a brand authority and thought leader in your industry.
In this case, Tracy’s goal was brand awareness and brand authority, noting that the mission of HR ReDefined is, “Designing equitable workplaces that drive results,” and going beyond basic compliance and diversity training to “engage and educate leaders on how to build systems, policies, practices where all employees are represented, accepted and treated fairly.” Visit hr-redefined.com to learn more.
Steps Taken to Reach Our Collective Goal
Naturally, our first step was working with Tracy on updating and revamping her LinkedIn profile. LinkedIn is not only considered “the world’s largest professional network on the internet,” but Sproutsocial also calls it the “#1 platform for B2B marketers,” with a wealth of statistics to back up this claim. From there, we began developing a social media posting strategy to implement on targeted platforms for her business, and we discussed how to streamline the process by batch-creating her content.
A Professional PDF, a Post, & The End Result
Tracy had a bereavement policy that she wanted to post on LinkedIn, but it needed to be turned into an appealing doc to be both professional and effective. Our talented team designed a PDF for our client, using the information she provided. Once the doc was ready, Tracy developed her own post copy and shared the doc, found here, using the coaching tips she learned through working with Aliya. Tracy was shocked and pleasantly surprised by the results:
- 19,129 impressions
- 313 post reactions
- 27 reposts and 34 comments
For more success stories, read Case Study: Promoting the 2023 EMSDC Youth and Entrepreneur Scholarship Golf Invitational on our highly informative Social Media Blog. To learn more about Aliya Hammond Consulting and how we can help you grow your business, including Social Media Coaching for Executives and other services, we invite you to visit our website or contact us today to set up a consultation!
You’ve probably realized by now that Social Media is no longer an option. In fact, it is a vital and highly successful tool for building a business. Aliya Hammond Consulting is an online Digital Marketing, Training, and Consulting Company headquartered in the Greater Philadelphia area. We specialize in Social Media Management and Marketing, Social Media Training and Coaching, Blog Writing, Video and Audiogram Production, and Graphic/Web Design Services for small and large businesses, entrepreneurs, and non-profit organizations. If you are looking to improve or increase your online presence, you can rest assured you are in good hands with us. Contact Aliya Hammond Consulting today to find out how we can help your business grow!
