In 2026, Philadelphia will host two monumental events that promise to reshape the city's business landscape: the 250th anniversary of the United States and the FIFA World Cup. As the birthplace of American democracy and one of only a few U.S. cities selected to host FIFA matches, Philadelphia is...
A cookie-cutter social media strategy will only get you so far! According to Sprout Social, “consumers, employees, and investors want to hear what executives have to say—and for brands, the value is undeniable.” As an executive, your experience, knowledge, and unique voice not only give you a...
Social media has the incredible power to take your brand and bottom line to the next level — when utilized smartly and correctly. But it won’t happen overnight. Establishing a strong and strategic online presence takes time, advanced tools, and a hefty dose of expert knowledge. Therefore, working...
Technology is rapidly advancing and influencing our day-to-day lives and, in today’s highly-competitive market, social media is no longer an option. It may be tempting to DIY your marketing efforts — but should you? Whether you are an entrepreneur, executive, or work in the nonprofit sector, here...
Earlier this month, we talked about the importance of adding links to your blogs, and today, we would like to take a moment to mention another crucial component of social media marketing—keywords. You may have heard of them and you probably even use them everyday, when you open your phone or...
You have probably heard us say that blogging is number #1 for business. After all, this key piece of online marketing serves a unique purpose. Rather than the “hard sell,” a blog provides an opportunity for the public to get to know you and your brand better, with a personal voice that builds...
Social media managers have a difficult job, involving tight deadlines, strategic planning, and extreme multitasking. Whether your marketing team is in-house or outsourced, it takes a collaborative effort to effectively get the job done. If you want a super online marketing strategy that gets...
Aliya Hammond has learned to adapt to the challenges of being an entrepreneur. In 2008, she was set to launch her interior design business, but against the backdrop of an economic crash, instead switched gears to virtual assisting. That’s where she found her career calling: Social media management...
To develop a successful online marketing strategy, identifying and creating content pillars is essential. Having a set of topics or themes to pull from helps to establish a cohesive social media presence anchored by quality content that is right on brand. It also allows you to save time with...