Email marketing is still one of the most effective marketing strategies around, but first, you need to successfully capture the email addresses of your target audience. After all, how can you communicate with customers if you donβt know how to reach them? This month in our blog, we covered how to...
Targeted email marketing can be a powerful and highly effective tool for any business. The best social media marketing strategies always include this tried and true method of reaching and connecting with customers β but not all emails are created equal. Some have subject lines that fail to...
Over the years, weβve helped develop websites and social media strategies for a wide variety of wonderful clients, from large and small businesses to local and national non-profit organizations, and weβve seen many success stories along the way. Today, we want to share with you one such story that...
Today, marketing strategies seem to revolve around social media platforms, and as a business owner, you may be wondering if email marketing is still an effective way to reach and grow your customer base. The answer is, yes! According to Forbes, email marketing is still the most powerful tool to...
If you havenβt heard of Clubhouse yet, you soon will! There has been a lot of buzz lately surrounding this latest app to hit the social media scene, and itβs easy to see why. Donβt get left out in the cold. Read on to learn all about the new Clubhouse App and why you should take notice as a...
Investopdia defines a lead magnet as βa marketing term for a free item or service that is given away for the purpose of gathering contact details.β While this sounds like a simple concept, there is actually quite a bit more to it than meets the eye. When it comes to building brand authority,...
A well-designed landing page helps boost conversion and is an essential part of any successful online marketing campaign. This is common knowledge for a professional online marketer, but what about the small business owner looking to strengthen their digital reach? If you are wondering, what is a...
Over the past few months, weβve covered several marketing strategies within our blog, from content and conversion marketing, to engagement and attraction marketing. Each involves a unique use of social media for business β but did you know email can also be a valuable component of a sound social...
A strategic use of social media is vital for any business, and this definitely must include content marketing. But what exactly is content marketing, and why is it an important part of a sound social media strategyΒ β and the history of marketing in general? According to Marketo, βcontent...