When it comes to social media, it’s all about content. Without it, building a recognizable brand and getting customers to know, like and trust your business will be almost impossible in today’s market. Establishing an active online presence on sites that target your specific demographic is key, but the quality of what you are sharing and posting is equally important. This is where content pillars come into play. Today, we’ll discuss how to identify and create content pillars, and why this is a must for developing a successful online marketing strategy.
Let’s break it down into three steps:
- Defining Content Pillars
- Identifying Content Pillars
- Creating Content Pillars
1. Defining Content Pillars
Hello Social defines content pillars as “a subset of topics or themes which create the foundation for your overall content strategy.” Think of it like a bucket filled with ideas that share a common link and are relevant to your business and target audience. Now, break the items in your bucket into different types of content, such as blog articles, images, videos, and posts on sites frequented by your customers.
Instead of just sharing random, disconnected info here and there, you end up with a cohesive and better organized marketing strategy with quality content that is tailored to your brand and target audience. Content pillars not only help to establish a more active and improved online presence, but they also save time by allowing you to create a weekly or monthly content calendar with scheduled posts on various platforms.
2. Identifying Content Pillars
Now that you know what content pillars are, and how they can streamline your approach to social media marketing, it’s time to talk about how to identify them. Content creation should begin with three to five topics or themes that are specific to your brand. By finding your niche online, you can focus on establishing yourself as a trusted authority in your field through quality content. Start by asking yourself these questions:
- What are the pain points of my customer base, and how can I solve them?
- How can I offer value, build trust, and attract a wider audience?
- What types of content are best suited for my brand and help to build engagement?
3. Creating Content Pillars
Every month, set aside time to brainstorm new ideas to fill your bucket and craft your strategy around those ideas, or create a list of content pillars to pull from throughout the year. For inspiration, pay attention to what is happening in your industry, and look at the types of content that are performing well with your target demographic. Use this info to guide your future posts and create your content calendar.
Content pillars are the cornerstone of a successful online marketing strategy, because they help to maximize results and minimize effort. For more information or to see content pillars at work, follow our blog, and visit us on Facebook, Pinterest, Instagram, and LinkedIn. Or contact us today to learn more about the services and social media solutions we provide at Aliya Hammond Consulting.
You’ve probably realized by now that Social Media is no longer an option. In fact, it is a vital and highly successful tool for building a business. Aliya Hammond Consulting is an online Digital Marketing, Training, and Consulting Company headquartered in the greater Philadelphia area. We specialize in Social Media Management and Marketing, Social Media Training, Blog Writing, and Graphic Design Services for small and large businesses, entrepreneurs, and non-profit organizations. If you are looking to improve or increase your online presence, you can rest assured you are in good hands with us. Contact Aliya Hammond Consulting today to find out how we can help your business grow!
