Over the past few months, weβve covered several marketing strategies within our blog, from content and conversion marketing, to engagement and attraction marketing. Each involves a unique use of social media for business β but did you know email can also be a valuable component of a sound social...
A strategic use of social media is vital for any business, and this definitely must include content marketing. But what exactly is content marketing, and why is it an important part of a sound social media strategyΒ β and the history of marketing in general? According to Marketo, βcontent...
Have you ever poured liquid into a funnel when cooking or baking? This handy kitchen utensil looks like a cone β wide at the top and narrow at the bottom β and helps you target exactly where you want your recipe ingredients to go. When it comes to online marketing, a sales funnel serves a similar...
Itβs often said that content is king when it comes to digital marketing. However, the best laid content plans built around a product or business are only as effective as the marketing strategies used to promote them. Thatβs where conversion marketing comes into play. Understand The Purpose Of...
The COVID-19 pandemic has presented unprecedented challenges for businesses. From having to shift brick and mortar hours, to changing the ways that daily tasks are conducted, the operations of many organizations look drastically different than they did before March 2020. While these unexpected...
When implementing social media marketing strategies, understanding what types of strategies are available is an asset. One popular type of strategy, engagement marketing, works by using βstrategic, resourceful content to engage clients and create meaningful interactions over time,β according to...
If you use social media in any capacity, youβve probably encountered a post where an influencer or trusted resource is describing how theyβre using a brandβs services or products; which means that youβve been introduced to attraction marketing. As fully defined by HubSpot, βAttraction marketing is...
In an effort to continually grow their platform offerings, Instagram recently launched the addition of βReelsβ to their global markets, including the United States. The new content feature allows social media users to record and edit 15-second, multi-clip videos with audio, transitions, and much...
With over one billion active monthly users, Instagram is an essential social media marketing platform for both large and small businesses. But itβs not enough to simply create an Instagram business page. You also need to know how to market on Instagram and grow Instagram followers. After all, what...