In 2026, Philadelphia will host two monumental events that promise to reshape the city's business landscape: the 250th anniversary of the United States and the FIFA World Cup. As the birthplace of American democracy and one of only a few U.S. cities selected to host FIFA matches, Philadelphia is...
A cookie-cutter social media strategy will only get you so far! According to Sprout Social, “consumers, employees, and investors want to hear what executives have to say—and for brands, the value is undeniable.” As an executive, your experience, knowledge, and unique voice not only give you a...
When it comes to online marketing, you get what you pay for! In our recent blog, 4 Ways Social Media Can Elevate Your Brand and Business Results, we stated that “establishing a strong and strategic online presence takes time, advanced tools, and a hefty dose of expert knowledge.” As an...
Social media has the incredible power to take your brand and bottom line to the next level — when utilized smartly and correctly. But it won’t happen overnight. Establishing a strong and strategic online presence takes time, advanced tools, and a hefty dose of expert knowledge. Therefore, working...
Technology is rapidly advancing and influencing our day-to-day lives and, in today’s highly-competitive market, social media is no longer an option. It may be tempting to DIY your marketing efforts — but should you? Whether you are an entrepreneur, executive, or work in the nonprofit sector, here...
Like Aliya Hammond Consulting, HR ReDefined is a certified minority-owned and woman-owned business. Tracy Dunbar, Founder and Lead Consultant of HR ReDefined, worked with Aliya Hammond as a Social Media Coaching for Executives client. Social Media Coaching for Executives is a service offered by...
Earlier this month, we talked about the importance of adding links to your blogs, and today, we would like to take a moment to mention another crucial component of social media marketing—keywords. You may have heard of them and you probably even use them everyday, when you open your phone or...
You have probably heard us say that blogging is number #1 for business. After all, this key piece of online marketing serves a unique purpose. Rather than the “hard sell,” a blog provides an opportunity for the public to get to know you and your brand better, with a personal voice that builds...
It's 2023 (almost 2024), and Instagram is currently the most-downloaded app in the world. Since its release 13 years ago, this social media platform has grown to an incredible 1.386 billion daily users across the globe. With a ton of features, from photos and short-form videos to live streaming,...