In our recent blog titled, “LinkedIn Changes & How to Grow a Powerful and Engaged Network,” we invited you to join Aliya Hammond, social media strategist, coach, and speaker, for a virtual training session hosted by SCORE Bucks County. While this highly-informative free event will be held on...
Have you heard about LinkedIn’s recent (and rather unique) algorithm changes? As “the world's largest professional network on the internet,” LinkedIn is ideal for small business owners seeking “to tap into a network of professionals, companies, and groups within and beyond their industry,” as well...
In “Building Your Brand Online: A Guide To Crafting A Strong Digital Presence Part 1,” we talked about how to define your personal brand, how to optimize your social media presence, and the importance of having a professional logo, headshot, and website. At Aliya Hammond Consulting, we understand...
Aliya Hammond Consulting is a certified Minority and Women Business Enterprise headquartered in the greater Philadelphia area. We specialize in Social Media Management and Marketing, Blog Writing, Website Development, Graphic Design, Video and Audiogram Services, Social Media Training, and...
Social media managers have a difficult job, involving tight deadlines, strategic planning, and extreme multitasking. Whether your marketing team is in-house or outsourced, it takes a collaborative effort to effectively get the job done. If you want a super online marketing strategy that gets...
In a recent blog titled, Why Video Is Important for Social Media Management, we provided some rather eye-opening stats that prove video is the most powerful and fastest-growing segment of digital advertising today. You can read all about it here! If you want to generate leads, increase your ROI,...
It’s a new year, which means it may be time to update your social media marketing strategy. The advent of TikTok and Instagram’s recent shift to video content has revolutionized online marketing, and this has become increasingly difficult for businesses to ignore. Short-form videos help to reach a...
This December in our social media blog, we are highlighting some of our favorite organizations that support small business growth, both at the local and national level. If you are an entrepreneur, keep this list handy as a valuable resource on PWNC, the Power Up Your Business Program, LA21, and...
It’s the most wonderful time of the year! If you follow our social media blog, you know that each winter, we highlight our favorite things as a special gift to our readers. Whether it’s our favorite Instagram accounts to follow, or our favorite digital marketing tips and freebies, we love to share...