Have you heard about LinkedIn’s recent (and rather unique) algorithm changes? As “the world’s largest professional network on the internet,” LinkedIn is ideal for small business owners seeking “to tap into a network of professionals, companies, and groups within and beyond their industry,” as well as anyone looking to advance their career. But growing a powerful and engaged network isn’t exactly easy without the knowledge and tools to do so, despite positive change. Don’t worry! Aliya Hammond Consulting is here to help!
Value vs. Viral
Like other social media platforms, LinkedIn’s algorithm controls what you see on your feed. However, unlike Instagram, TikTok, and other networks that focus on promoting viral content, LinkedIn is more concerned with sharing valuable content that is relevant and “grounded in knowledge,” as reported by Top Dog. It makes sense, given this platform’s purpose and professional target audience. And recently, some significant adjustments were made to the platform’s algorithm to help satisfy both LinkedIn’s goal and user base.
Algorithm Adjustments
LinkedIn understands that people follow you and your business because they know, like, and trust you, and they find value in what you share online. Therefore, the platform is making sure your followers can actually see your posts. Entrepreneur notes that LinkedIn’s new algorithm is also prioritizing content that provides information and advice by evaluating the credibility and expertise of the poster, whether or not it provides insight or offers a unique perspective, whether or not it generates meaningful comments and engagement, and its relevance to the target audience.
Want to learn how to grow a powerful and engaged network on LinkedIn?
Join Aliya Hammond for a virtual training session on 5 Ways To Use LinkedIn To Build A Powerful and Engaged Network, hosted by SCORE Bucks County!
Date: September 26, 2023
Time: 11:30AM-1PM
Location: Online
In this free webinar, you’ll discover how to develop your LinkedIn marketing strategy, what tools and features you should use to help boost your profile, and the types of content you should post to create massive engagement with your network. Click here to learn more and to register today!
Aliya Hammond is a Social Media Strategist, Coach, Speaker, and founder and CEO of Aliya Hammond Consulting, a successful social media marketing firm headquartered in the greater Philadelphia area, with clients across the country. To learn more about Aliya, in her own words, check out WBENC Women of Color Highlight Series: July Spotlights the Marketing Industry.
You’ve probably realized by now that Social Media is no longer an option. In fact, it is a vital and highly successful tool for building a business. Aliya Hammond Consulting is an online Digital Marketing, Training, and Consulting Company headquartered in the Greater Philadelphia area. We specialize in Social Media Management and Marketing, Social Media Training and Coaching, Blog Writing, Video and Audiogram Production, and Graphic/Web Design Services for small and large businesses, entrepreneurs, and non-profit organizations. If you are looking to improve or increase your online presence, you can rest assured you are in good hands with us. Contact Aliya Hammond Consulting today to find out how we can help your business grow!
